Senior Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead collaboration between Marketing and Operations to formulate audience strategies, segmentation, and scalable performance marketing initiatives.

• Oversee and enhance paid advertising campaigns across platforms such as YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta, and Connected TV.

• Direct the creation and implementation of new channel and campaign experiments aimed at driving pipeline expansion.

• Monitor budgets and performance objectives while working collaboratively to meet KPIs.

• Generate reports and track expenditure, revenue, ROAS, and budget allocations.

• Analyze campaign performance and recommend strategies to enhance ROAS.

• Utilize customer segmentation and target-market insights to improve media effectiveness.

• Partner with creative, product marketing, and sales teams to produce high-impact advertisements.

• Manage an annual budget portfolio ranging from $5M to $8M.

• Oversee agencies that assist in strategy execution and implement across various platforms as necessary.

• Act as the strategic authority for paid digital initiatives.

⛳️ Requirements

• Proven track record of achieving measurable outcomes through performance marketing.

• Over 7 years of experience in growth marketing or performance marketing.

• Proficient in utilizing AI-driven tools for media optimization, performance analysis, and audience segmentation.

• Essential proficiency with Google, YouTube, LinkedIn, and Bing advertising platforms.

• Acquainted with other advertising channels and a quick learner.

• Practical experience with CRM systems, particularly Salesforce.

• Strong capability with analytics tools and platforms.

• Outstanding communication and organizational abilities.

• Capacity to excel in a fast-paced, dynamic work environment.

• Experience in developing ABM segments and campaigns is a significant advantage.

🏝️ Benefits

• Flexible time off.

• 401k plan to assist you in saving for the future.

• Comprehensive medical, dental, and vision coverage for full-time employees and their dependents.

• A parental leave program that includes options for a paid night nurse and a gradual return to work.

• Benefits for infertility and assisted reproductive services.

• Bonuses for employee referrals.

• Office snacks and beverages, along with enjoyable events to celebrate.

• Diversity and inclusion initiatives that encourage employee resource groups.