Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Autonomous planning, implementation, monitoring, and enhancement of advertising campaigns on Meta.

• Conduct funnel analyses throughout the entire customer journey: identify and strategically eliminate conversion obstacles.

• Develop and oversee a systematic creative-testing process: introduce new variants weekly, assess results, and create briefs.

• Collaborate with the creative, content, and e-commerce teams in a data-driven manner to produce high-performing ad creatives.

• Track key performance indicators (ROAS, NC-CAC, Hook Rate) and independently formulate optimization strategies.

⛳️ Requirements

• 4–5 years of practical in-house experience in performance marketing, particularly focused on Meta Ads within e-commerce or D2C sectors.

• Proven success in scaling budgets from €100,000 monthly while sustaining or enhancing profitability.

• Comprehensive knowledge of contemporary tracking methods: server-side tracking, Conversions API, and post-iOS attribution.

• Experience in optimizing customer funnels (guiding users from advertisement to purchase).

🏝️ Benefits

• 30 days of vacation plus 2 additional charity days.

• Corporate benefits, fitness subsidy, and access to a mental health platform (Nilo Health).

• Mobility subsidy, animal sponsorship, team events, and product packages.