Senior Director, Global Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Create a comprehensive global demand generation strategy that enhances awareness, consideration, and conversion throughout the buyer's journey—from problem identification to purchase.

• Lead, mentor, and develop a high-performing global demand generation team that fosters a culture of accountability, experimentation, and operational excellence.

• Ensure alignment of demand generation initiatives with Sales priorities and revenue objectives; facilitate seamless collaboration with cross-functional GTM teams.

• Conduct monthly GTM alignment meetings with Sales, Sales Development, Partner, RevOps, Solution Advisory teams, and other marketing stakeholders.

• Design and manage multichannel integrated campaigns that encompass content strategy, digital marketing, events, partner initiatives, and enablement plans.

• Initiate early-stage category-level campaigns that highlight buyer pain points, promote problem awareness, and introduce the Icertis CLM platform.

• Develop and implement tiered ABM strategies (1:1, 1:Few, 1:Many) targeted at Enterprise accounts in key verticals, leveraging AI tools for personalization.

• Engage buying committees through coordinated tactics such as account-based advertising, gifting, dimensional mail, field events, and personalized outreach.

• Utilize intent signals, predictive modeling, and personalization to enhance engagement and accelerate progression for high-value accounts.

• Collaborate closely with SDR leadership to drive high-quality outbound prospecting efforts across essential segments and strategic industries.

• Construct outbound playbooks and messaging frameworks that enhance SDR productivity and deepen account penetration.

• Work together on account prioritization, sequencing logic, and persona-specific outreach strategies.

• Deliver scalable, customized assets for Sales (e.g., personalized landing pages, email templates, 1:1 ABM kits), using available AI tools.

• Provide frameworks for integrating webinars, gifting, content hubs, and events into ABM and pipeline acceleration initiatives.

• Assist late-stage deal progression with targeted content, insights, and engagement strategies.

• Take ownership of measurement against KPIs, including opportunity creation, pipeline contribution, conversion rates, velocity, and ROI.

• Establish a data-driven experimentation model to optimize campaign performance across various channels and segments.

• Oversee global budget allocations and ensure effective investment across programs, partners, and tactics.

⛳️ Requirements

• Over 10 years of B2B marketing experience, with at least 5 years in leadership roles focused on global demand generation.

• A minimum of 5 years of hands-on ABM leadership experience is required; must possess strong knowledge of Enterprise buying committees and multistakeholder dynamics.

• Demonstrated success in driving pipeline and revenue growth for Enterprise SaaS, with comfort in owning global pipeline and revenue targets.

• Expertise in developing early-stage campaigns that identify pain points and generate interest in solution categories.

• Advanced knowledge of ABM and intent platforms like 6sense or Demandbase (strategy, segmentation, orchestration).

• Familiarity with gifting/direct mail platforms (Sendoso, Postal) for personalized engagement.

• Strong comprehension of Sales Development operations, outbound strategies, and Sales enablement.

• Proficient in Marketo, Salesforce, and analytics/BI tools.

• Strong analytical mindset with a proven record of data-driven decision-making.

• Outstanding cross-functional collaboration, communication, and leadership skills, with experience in aligning GTM teams.

• Capable of thriving in a fast-paced global organization, balancing strategic vision with practical execution.

🏝️ Benefits

• Comprehensive medical (physical & mental), vision, and dental benefits.

• Employee assistance program (EAP).

• Equity (RSUs) and shared ownership in the company.

• Generous 401K matching.

• Flexible work environment.

• Paid maternity and paternity leave.

• Generous holiday and PTO program.

• CaaS (coaching as a service).

• Annual personal development allowance.

• 7 Days for Humanity – 7 paid volunteer days annually.

• Global and regional DEIB steering committees and employee resource groups (ERGs).

• Global DEIB training programs and guest speakers throughout the year.