Paid Search Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the creation and implementation of advertising strategies utilizing Google Ads, Google Shopping, YouTube, the Display Network, and other Google platforms in alignment with client objectives.

• Manage and enhance campaigns across various client accounts, concentrating on performance metrics, pacing, and alignment with goals.

• Perform keyword research, construct campaign frameworks, and segment target audiences to ensure effective targeting and return on investment (ROI).

• Track daily campaign performance, proactively identify issues, and apply optimizations to enhance outcomes.

• Collaborate with internal creative teams to develop ad copy and visual assets that conform to strategy and adhere to platform best practices.

• Establish conversion tracking and guarantee that campaign data is both accurate and actionable.

• Engage in A/B testing for creative content, targeting options, and landing pages to uncover areas for improvement.

• Keep abreast of the latest Google Ads features and platform updates, contributing innovative ideas to campaign planning.

• Aid in the preparation of regular performance reports and insights for distribution to internal teams and clients.

⛳️ Requirements

• Minimum of 5 years of practical experience managing paid search campaigns on Google Ads platforms (Search, Shopping, Display, etc.).

• Google Ads certification is preferred.

• Proficient in Google Analytics, Google Tag Manager, and Google Ads Editor.

• Strong analytical capabilities with the skill to extract insights from data and convert them into actionable recommendations.

• Excellent written and verbal communication skills; able to convey ideas and performance insights clearly.

• Team-oriented mindset with the ability to collaborate effectively across teams and with clients.

• Detail-oriented, organized, and eager to develop in a dynamic environment.

🏝️ Benefits

• Competitive salary

• Healthcare

• 401k

• Unlimited PTO