Director, Paid Search

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Take full ownership of the consumer SEM program from start to finish.

• Develop strategy, execution standards, and a performance roadmap for an annual SEM budget exceeding 8 figures.

• Establish goals and take responsibility for performance metrics.

• Manage campaign architecture, bidding strategies, keyword coverage, audience targeting, feeds, ad copy and creative testing, as well as landing page optimization on a daily basis.

• Implement feed-based automation, API integrations, Smart Bidding, and signal-driven strategies.

• Collaborate with Product, Engineering, Design, and Lifecycle teams to enhance landing page effectiveness.

• Define and uphold the SEM measurement framework and convert performance data into actionable insights.

⛳️ Requirements

• Over 10 years of experience in performance/growth marketing with extensive, hands-on expertise in paid search.

• Advanced proficiency in Google Ads and Microsoft Advertising.

• Background in marketplace, classifieds, e-commerce, or high-volume B2C lead-generation sectors.

• A builder-operator adept at scaling operations through automation and artificial intelligence.

• Proficient in attribution, incrementality, Marketing Mix Modeling (MMM), and comfortable working with large datasets and querying them.

• Bachelor’s degree or equivalent practical experience is required.

• Preferred: Experience in a two-sided marketplace or classifieds business.

• Practical experience in building SEM automation using the Google Ads API or scripts.

🏝️ Benefits

• Medical, Dental & Vision Healthcare Plans

• New Hire Stipend for Home Office Set-Up

• Generous PTO

• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day