Senior Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of Google Ads and Microsoft Ads from start to finish, including account structure, campaigns, bidding strategies, search-term management, negative-keyword tactics, audience targeting, and creative testing.

• Enhance cost efficiency and achieve profitable scalability by balancing customer acquisition cost (CAC) and volume against defined unit-economics goals.

• Develop and manage your own reporting and monitoring systems, including spend pacing, CAC by funnel stage, payback analysis, and the necessary dashboards to maintain an edge on the account.

• Actively incorporate AI tools into your daily tasks for analysis, audits, ad iterations, and reporting purposes.

• Establish and lead our paid social program (starting with Meta) through rigorous testing, clear success metrics, and straightforward go/no-go evaluations.

• Collaborate with the Head of Marketing on strategic direction, landing page optimization, and identifying opportunities for growth.

• Clearly communicate performance, trends, and decisions to both technical and non-technical audiences.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in performance marketing, with extensive expertise in Google Ads (including Search, Performance Max, bidding strategies, account structure, negative-keyword tactics, and audience signals).

• Proven experience managing over $1.2 million in annual paid advertising budgets, with the ability to discuss the trade-offs between efficiency and volume at that scale.

• Strong analytical skills; comfortable working with data, creating reports, and knowledgeable in CAC, payback, LTV, conversion lag, and attribution.

• Experience with Meta or paid social media, particularly in launching or relaunching programs.

• Preferred experience in B2C subscription or freemium sales funnels, including trial-based funnels and multi-stage conversion tracking.

• Actively uses AI tools in their daily workflow, beyond mere awareness.

• A dedicated individual contributor who thrives on hands-on responsibilities and is not looking to move into people management.

• Capable of working independently without extensive processes or guidance and comfortable with ambiguity.

• Exceptional communication skills, with the ability to clearly convey decisions and trade-offs to both technical and non-technical stakeholders.

• Able to maintain significant overlap with US Eastern working hours for real-time collaboration with the Head of Marketing.

🏝️ Benefits

• Remote work - we trust you to accomplish your tasks and attend your meetings👩‍💼👨‍💼

• Competitive salary along with stock options - you should have a stake in what we're creating here🏗️

• Flexible schedule - we facilitate taking care of essential matters, like family and health👪👩‍⚕️

• Unlimited PTO, 14 Paid Holidays, and Paid Sick Days - we prioritize our employees' personal wellness and mental health💆‍♀️💆

• Paid maternal/parental leave - spend time with your family's new addition👩‍🍼👨‍👩‍👧

• 401(k) with employer matching 💸

• Comprehensive medical, dental, vision, and life insurance with generous employer contributions🏥

• Health savings accounts

• Life insurance

• $1000 office stipend; monthly education and internet stipends

• Wellness stipend - use it for yoga classes, gym memberships, or any activities that enhance your personal wellness🧘‍♀️

• Choice of an Apple computer or PC of your preference