Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee Paid Social accounts for various brands

• Handle advertising budgets ranging from 6 to 7 figures

• Emphasize performance throughout the entire marketing funnel

• Formulate data-driven strategies to enhance revenue, ROAS, and other key performance indicators

• Create, manage, and optimize campaigns on platforms like Meta and TikTok

• Evaluate campaign performance, funnel data, and online shop metrics

• Generate reports utilizing tools such as DatAds

• Collaborate closely with clients, offering guidance on performance and e-commerce matters

• Develop hypothesis-driven briefings in collaboration with the Creative team

• Regularly test and scale methodologies while refining existing strategies

⛳️ Requirements

• Demonstrated experience in performance marketing, particularly on Meta and TikTok

• Experience in managing Paid Social budgets from 6 to 7 figures

• Skills in planning, managing, and scaling campaigns on Facebook, Instagram, and ideally TikTok

• Strong data orientation: tracking, attribution, KPI analysis, and reporting

• Familiarity with common analytics tools and various attribution models

• Insight into the influence of creatives within a performance-driven context

• Capability to merge technical expertise with analytical reasoning

🏝️ Benefits

• 30 days of vacation

• Mobility and sports benefits: KVB JobTicket, Urban Sports Club membership, bicycles, gym membership

• Feel-good perks include warm lunches, a healthy snack bar, complimentary drinks & ADBAKER coffee, and a gaming corner