Director of Paid Search

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take charge of the daily management of Google Ads accounts across Search, Performance Max, Shopping, Demand Gen, and YouTube as relevant.

• Create, develop, and continuously enhance the structure of Google Ads accounts.

• Oversee keyword strategies, analyze search queries, and enforce negative keyword practices.

• Develop and optimize Performance Max campaigns, focusing on asset group structures, audience signals, and exclusion strategies.

• Supervise Shopping feeds and offer precise optimization recommendations.

• Manage bidding strategies, budget allocation, and campaign effectiveness.

• Compose ad copy and asset variations, obtaining final approval from leadership on new positioning.

• Track GA4 conversions and analyze tracking discrepancies.

• Discover performance enhancements through data analysis and regular campaign assessments.

• Collaborate with the Paid Social team to exchange cross-channel insights and elevate overall performance.

• Evaluate campaign performance and pinpoint opportunities to enhance ROAS, CPA, conversion volume, and account effectiveness.

• Adjust campaign structures in alignment with business objectives, product performance, customer intent, and historical data.

• Uphold a rigorous approach to search query reviews, keyword expansion, and negative keyword management.

• Boost Performance Max outcomes through asset testing, feed insights, audience signals, and campaign segmentation.

• Ensure accuracy in conversion tracking and resolve discrepancies across Google Ads, GA4, and other reporting platforms.

• Keep updated on Google Ads platform developments, Performance Max best practices, Shopping optimizations, and contemporary DTC paid search strategies.

• Maintain daily availability on Slack during Australian business hours.

• Adhere to a same-day response standard for client inquiries.

• Lead written communications with the client team regarding paid search topics, including performance inquiries, campaign modifications, feed suggestions, and account updates.

• Participate in weekly client calls and oversee the paid search segment of the agenda.

• Contribute to bi-weekly reporting presentations and deliver the paid search performance segment during calls.

• Convey insights clearly, confidently, and professionally.

• Escalate strategic, scope, or commercial inquiries to leadership instead of addressing them directly.

⛳️ Requirements

• A minimum of 5 years of hands-on experience managing Google Ads campaigns.

• At least 2 years managing advertising accounts with monthly expenditures over $100,000 USD.

• Proven track record of scaling direct-to-consumer (DTC) e-commerce brands.

• Experience with apparel or fashion brands is highly preferred.

• Advanced proficiency in Google Ads, including Search, Performance Max, Shopping, Demand Gen, and YouTube.

• Up-to-date knowledge of Performance Max, including best practices post-2024.

• Strong experience in optimizing Shopping feeds.

• Advanced understanding of GA4, including custom conversions, audiences, exploration reports, and conversion tracking.

• Strong grasp of attribution, tracking discrepancies, modeled conversions, and contemporary paid search measurement.

• Fluent in spoken and written English, with the ability to confidently communicate with Australian and U.S. executives in meetings, Slack, and written communications.

• Availability to work full-time during Australian business hours (AEST).

• A true director-level mindset, capable of taking ownership of the paid search channel and working independently.

• Strong communication skills with clients, experienced in leading meetings, presenting results, and building trusting client relationships.

• Ability to independently prioritize tasks, resolve issues, and make informed decisions while appropriately escalating strategic or commercial discussions.

• Experience working directly with clients in Western regions, including Australia, the United States, the United Kingdom, or Canada, rather than only supporting offshore delivery teams.

• Exceptional analytical skills, attention to detail, and a mindset focused on continuous optimization.

🏝️ Benefits

• Fully remote work environment.

• Long-term career opportunity.

• Collaborate with international clients and premium e-commerce brands.

• High-impact role with significant ownership and potential for growth.