Demand Generation Manager

This is a fully remote position, open to applicants in Spain.

📋 Description

• Develop and take ownership of Clio's demand generation strategy specifically for the Spanish market, pinpointing the channels and programs that will drive the most significant growth.

• Establish targets and allocate budgets across various channels such as paid search, paid social, webinars, and events, while being responsible for performance outcomes.

• Conduct an analysis of the Spanish market and the legal industry landscape to inform messaging, targeting, and campaign priorities.

• Collaborate with the broader EMEA marketing and sales leadership to create the annual and quarterly demand generation plan for Spain.

• Lead the implementation of integrated, multi-channel campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), webinars, and events.

• Manage relationships with external paid media agencies, developing strategies and holding them accountable for results and performance.

• Direct A/B testing initiatives across creative assets, copy, and landing pages, utilizing results to continuously refine the approach.

• Partner with Content, Design, and Product Marketing teams to ensure that campaign assets resonate with the appropriate audience and messaging.

• Oversee reporting on pipeline contributions, CPL, conversion rates, and other essential demand generation metrics for Spain.

• Create and maintain dashboards in Salesforce and Looker to provide leadership with insight into effective strategies.

• Translate performance data into a clear perspective on areas to intensify efforts and those to scale back.

• Regularly update EMEA marketing leadership on progress towards targets.

• Collaborate closely with Sales and Customer Success teams on lead flow, follow-up processes, and feedback mechanisms.

• Advocate for the needs of the Spanish market within broader EMEA marketing planning initiatives.

• Cultivate relationships with in-market stakeholders to ensure campaigns are aligned with the real needs of the Spanish legal market.

• Manage cross-functional relationships with Sales, Content, Design, Product Marketing, and Revenue Operations teams.

• Create and maintain a campaign calendar and roadmap for Spain.

• Represent the needs and opportunities of Spain within the overarching EMEA marketing strategy.

⛳️ Requirements

• 4+ years of experience in demand generation, growth marketing, or campaign management, preferably in a fast-paced B2B SaaS environment.

• Relevant experience working in or with the Spanish market.

• Demonstrated proficiency in managing paid media channels (Google Ads, LinkedIn Ads, Meta Ads) at a strategic level.

• Experience overseeing external agencies or vendors, including holding them accountable to defined targets.

• Strong analytical capabilities with a proven track record of utilizing data to inform marketing strategies.

• Ability to plan, prioritize, and execute multiple projects concurrently.

• Excellent communication and stakeholder management skills, with the capacity to influence cross-functional teams.

🏝️ Benefits

• Competitive and equitable salary.

• Comprehensive medical and dental coverage at preferred employee rates for you and your family, with access beginning on Day 1.

• Clio promotes a flexible hybrid work environment, encouraging intentional in-person gatherings to foster connection.

• 23 Days Paid Time Off plus Company Observed Holidays, including short Fridays and a summer schedule to enhance work-life balance.

• Opportunities for professional development and growth.

• Pet-friendly workspace located in our Barcelona office.

• Company events and social-impact programs that reinforce our shared values, community, and culture.

• Clioversary recognition program acknowledging special milestones at 3, 5, 7, and 10 years of service.