Paid Media Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of campaign performance.

• Create, initiate, oversee, and enhance paid media campaigns utilizing Meta Ads Manager and Google Ads.

• Conduct daily monitoring of campaign performance, adjusting budgets, bidding strategies, audiences, and creative elements to enhance outcomes.

• Analyze campaign results and pinpoint areas for improving CPA, ROAS, conversion rates, and traffic quality.

• Manage significant monthly advertising budgets directly within the platforms.

• Address technical performance challenges effectively.

• Identify and resolve issues related to attribution and conversion tracking.

• Work with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and other related tracking technologies.

• Ensure precise reporting and measurement of campaigns across various platforms.

• Engage in testing, learning, and improving processes.

• Plan and implement creative testing strategies, particularly within Meta.

• Continuously experiment with audiences, messaging, placements, and bidding strategies.

• Stay updated on platform enhancements, privacy regulations, and evolving best practices.

• Contribute ideas to enhance campaign performance across client accounts.

• Partner effectively with clients and the internal team.

• Collaborate with strategists and account teams to achieve outstanding client results.

• Participate in client discussions and confidently articulate campaign performance and recommendations.

• Share expertise and contribute to a collaborative, high-performing team culture.

⛳️ Requirements

• Over 5 years of practical performance marketing experience managing campaigns directly within Meta Ads Manager and Google Ads.

• Profound technical knowledge in campaign optimization, audience strategy, bidding, attribution, and conversion tracking.

• Familiarity with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and other relevant measurement tools.

• Demonstrated experience managing substantial paid media budgets directly, rather than merely overseeing agency partners.

• Strong analytical abilities and confidence in interpreting campaign data to enhance performance.

• Excellent communication skills with the capability to discuss campaign performance with clients effectively.

• A proactive, inquisitive attitude and a genuine passion for performance marketing.

🏝️ Benefits

• Opportunities for performance-based bonuses.

• Flexible vacation policy.

• Option to join as either an employee or independent contractor.

• Clear pathways for growth as the team expands.