Senior Performance Marketing Manager

This is a fully remote position, open to applicants in United States, +3 more locations.

📋 Description

• Take full ownership of the multi-channel paid strategy from start to finish, collaborating closely with the Self-Serve Team and Growth.

• Ensure that 1Password effectively reaches and converts the appropriate users at each stage of the funnel.

• Transform investments into signups and activations, convert experiments into valuable insights, and leverage data to make informed decisions that propel the business forward.

• Develop and implement AI agents and automated workflows to enhance speed, quickly reveal insights, and scale execution while maintaining high quality.

⛳️ Requirements

• A minimum of 8 years of experience in performance marketing, growth marketing, or user acquisition, with significant exposure to PLG and/or self-serve business models.

• Practical experience across various paid marketing channels, including affiliates, paid social (Meta, Reddit, LinkedIn, etc.), and channels focused on apps or consumers.

• Strong background in supporting product-led or self-serve go-to-market strategies within the SaaS or consumer technology sectors.

• Demonstrated ability to drive measurable user acquisition, trial growth, and revenue impact in self-serve environments through paid channels.

• Profound understanding of PLG funnel dynamics, free-to-paid conversion optimization, and experimentation in both B2B and B2C settings.

• Excellent analytical skills with a proven track record of linking marketing activities to activation, retention, and revenue outcomes.

🏝️ Benefits

• Immediate access to 1Password's benefits program (health, dental, 401k, and many more).

• Enjoyment of our generous paid time off policy.

• An equity grant.

• Participation in our incentive programs.