Senior Performance Marketer

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Lead one or two paid acquisition channels (e.g., Meta, TikTok, Google, etc.), with the opportunity to expand responsibilities based on performance outcomes.

• Assist in constructing scalable acquisition funnels, from implementation to refinement, with ambitious growth objectives in mind.

• Conduct rapid testing cycles (creatives, audiences, placements) to enhance CAC and LTV.

• Track performance daily using tools such as Voluum, GA4, and internal dashboards.

• Facilitate decision-making through comprehensive analysis of CPA, ROAS, retention, and cohort behavior.

• Develop and sustain internal reporting frameworks that inform strategic adjustments and tactical actions.

• Oversee the creative briefing process: establish hooks, formats, and angles based on performance trends.

• Collaborate closely with the content and product teams to launch and refine high-converting landing pages.

• Establish systems to mitigate creative fatigue and accelerate testing speed.

• Cultivate strong relationships with traffic sources and negotiate premium placements and custom agreements.

• Investigate new acquisition opportunities (networks, formats, tools) and develop internal evaluation criteria.

• Identify chances to streamline acquisition processes through automation and internal tools.

• Create SOPs, playbooks, and experiment pipelines to scale campaigns efficiently.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Demonstrated history of managing $300K to $1M+/month in paid media expenditures.

• Complete ownership of campaign execution, outcomes, and optimization.

• Familiarity with Meta, TikTok, Snapchat, ASA, or native advertising platforms.

• Strong analytical skills: GA4, Voluum, tracking setups, and dashboards.

• Robust creative instincts: capable of writing briefs, analyzing hooks, and iterating rapidly.

• Experience in optimizing landing pages and improving funnel conversion rates.

• Must be fluent in English with excellent communication and collaboration skills.

🏝️ Benefits

• Paid Time Off: Enjoy 4 weeks (20 working days) of PTO annually to recharge and refresh.

• Monthly allowance of $100 for health insurance expenses + unlimited 1:1 sessions with psychologists and lifestyle experts via OpenUp (also available for up to three family members).

• Work from a co-working space up to twice per month (35 EUR / 40 USD per visit) to stay inspired and connected.

• Dedicated funding to support your professional development: courses, books, conferences, events, or certifications.

• Company laptop provided + monitor budget of up to $250 for your workspace setup.

• Premium access to ChatGPT, Cursor, Hugging Face, Claude Code, and any other tools needed to excel in your role, enhance your ideas, and streamline your workflows.