Creative Producer, B2C SaaS, Performance Marketing

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Develop and implement innovative strategies for performance marketing across platforms such as Meta, TikTok, YouTube, Google UAC, and other paid acquisition channels.

• Create compelling ad concepts, hooks, angles, and hypotheses aimed at enhancing CTR, CVR, CAC, ROAS, and LTV.

• Oversee the entire creative production cycle — from ideation and scripting to briefing, production, testing, and refinement.

• Work closely with designers, motion designers, video editors, media buyers, product teams, and analytics to ensure cohesive execution.

• Establish and maintain a structured creative testing framework to pinpoint successful concepts and scale top-performing creatives.

• Assess creative performance data and convert insights into actionable next steps for production.

• Keep an eye on competitor actions, creative trends, TikTok culture, UGC formats, and emerging patterns in performance marketing.

• Collaborate with external agencies, creators, and production partners as necessary.

• Define and uphold creative quality standards, design systems, and brand consistency across various campaigns.

• Mentor and support creative team members, setting a high standard for execution and performance.

⛳️ Requirements

• Demonstrated experience as a Creative Producer in a B2C digital product, SaaS, subscription, mobile app, or performance marketing setting.

• Solid understanding of performance marketing metrics, including ROAS, CAC, LTV, CTR, and CVR.

• Practical experience in creating and scaling ad creatives across video, static banners, UGC, short-form content, and social-first formats.

• Capability to rapidly transition from concept to testable creative while upholding high-quality standards.

• Strong creative judgment paired with a business-oriented, data-driven approach.

• Experience in managing creative teams, freelancers, agencies, or production studios.

• Proficiency in analyzing performance data and leveraging insights to enhance future creative efforts.

• Comprehensive understanding of visual consistency, brand systems, and design standards.

• Leadership abilities to mentor designers and production specialists effectively.

• Professional proficiency in English, both written and spoken, at a B2 level or above.

🏝️ Benefits

• Impact at Scale

• Ownership and Autonomy

• Fast-Growth Environment

• Remote-First Flexibility

• Performance-Driven Culture