Growth Marketing Manager – Performance Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Growth Marketing & Demand Generation: You strategize, oversee, and enhance digital marketing campaigns that effectively generate new leads, create demand, and bolster our pipeline.

• Campaign Optimization & Conversion Improvement: You evaluate campaigns, target audiences, and outcomes, conduct A/B tests, and establish concrete measures for improvement.

• Brand Building & Digital Visibility: You continue to evolve our digital brand presence and refine our market positioning.

• Lead Nurturing & Sales Alignment: You design webinars and digital events while closely collaborating with our sales team.

• Marketing Operations & HubSpot Processes: You are accountable for advancing our marketing automation and CRM processes within HubSpot.

• Website, Analytics & Reporting: You enhance website performance and user journeys, and create a KPI and reporting framework.

• Marketing Planning & Coordination: You oversee marketing planning, including budget management, and work in close partnership with our management, sales, and other stakeholders.

⛳️ Requirements

• Digital Marketing & Growth Experience: You possess several years of experience in digital marketing, growth marketing, demand generation, or performance marketing, having successfully planned, managed, and optimized digital campaigns.

• HubSpot & Marketing Automation: You are highly skilled in HubSpot, especially with Marketing Hub, CRM, automations, and reporting tools.

• Funnel, Lead Management & Conversion: You have a robust understanding of funnel optimization, lead management, and conversion tracking.

• Analytics & KPI Management: You adopt a data-driven approach, analyze marketing and sales metrics, and derive actionable insights.

• Pipeline & Lead Generation: You can showcase a proven track record in generating and nurturing qualified leads and marketing pipelines.

• Structure & Self-Responsibility: You work in a structured, analytical, and autonomous manner.

• Communication & Collaboration: You communicate confidently in both German and English, and enjoy collaborating closely with sales, management, and other stakeholders.

🏝️ Benefits

• 100% Remote: You will work entirely remotely in an environment that promotes personal responsibility, clear communication, and flexible collaboration.

• Attractive Compensation: You will receive a competitive salary of up to €75,000, based on your experience.

• Scope for Initiative Instead of Rigid Processes: You will have the opportunity to contribute your ideas and actively shape our marketing, demand generation, and digital growth processes to enhance long-term visibility, demand, and pipeline.

• High Level of Responsibility: You will take on responsibilities from the very first day.

• Modern Marketing Stack: You will work with cutting-edge marketing and analytics tools, including HubSpot, LinkedIn Campaign Manager, Google Analytics, Looker Studio, as well as webinar, website, and project management tools.

• Data-Driven Approach: We are committed to working ambitively, using data-driven strategies with a strong focus on growth.

• Direct Communication & Fast Decision-Making: You will collaborate closely with our leadership team and sales.