Demand Generation Lead

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will oversee the complete campaign lifecycle across paid platforms such as Google, Meta, and LinkedIn, from strategizing to continuous optimization.

• You will lead a team of four specialists who focus on events, content, geo-targeting, and marketing automation, while actively fostering their professional growth.

• You will pinpoint growth opportunities in both existing and new channels, creating strategies that actively drive demand rather than simply capturing it.

• You will collaborate closely with Sales, Revenue Operations, and Partnerships to enhance conversion rates and fortify the overall purchasing process.

• You will manage a seven-figure advertising budget, analyze performance metrics, and clearly present insights to senior management.

• You will conduct experiments and implement optimizations directly within Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager.

⛳️ Requirements

• A minimum of 7 years of experience in B2B demand generation, preferably within a SaaS context, showcasing a proven ability to scale in dynamic environments.

• You have experience in building and developing marketing teams, knowing when to adopt a strategic mindset and when to be hands-on.

• Extensive expertise in paid media, especially Google Ads, along with experience across various demand channels, including events, content, and geo-targeting.

• You are highly data-driven, possess strong numerical skills, and have a technical understanding of performance marketing.

• You are fluent in both German and English, written and spoken, and are comfortable working with an international team focusing on the DACH region.

🏝️ Benefits

• Flexible Work Environment: Enjoy the option to work remotely from anywhere in Europe or from our office hubs in Augsburg, Amsterdam, Berlin, Munich, and Lohne (Oldenburg), along with flexible working hours.

• Competitive Compensation & Comprehensive Benefits: Attractive salary packages and a generous leave policy offering 28 days of annual leave, special leave days, and caregiver days. Our extensive benefits package also includes a monthly voucher for a variety of providers, such as Urban Sports Club, grocery stores, entertainment, and lifestyle options. Additionally, we provide all employees with cutting-edge home office equipment and offer a 50% subsidy on private pension plans for permanent employees in Germany.

• Professional Growth & Development: Take advantage of a substantial budget dedicated to learning and personal development, supporting your career advancement and continuous learning.

• Inclusive & Engaging Culture: Engage in virtual and in-person company events, including our annual culture connect days, fostering a collaborative and vibrant company culture with minimal hierarchies and respectful communication.

• Diverse & International Team: Collaborate with a multicultural and international team across 17 different locations in Europe, representing 32 nationalities, and embracing diversity and a global perspective.

• Mental Health & Well-being: Access comprehensive, evidence-based mental health care, including 24/7 counseling, therapy placement, on-site support, and legal and financial guidance to help you thrive in both work and life.