Senior Partner Marketing Specialist

This is a fully remote position, open to applicants in Alabama, +2 more states.

📋 Description

• Act as the marketing leader for SailPoint’s Identity Security solutions in collaboration with strategic channel partners.

• Develop and implement partner marketing strategies, messaging, and demand generation efforts to enhance pipeline development.

• Identify market opportunities aimed at increasing revenue and pipeline growth for both SailPoint and its partners.

• Execute named-partner marketing strategies in collaboration with Product Marketing, Campaigns, Events, Digital, Partner Sales, and partners.

• Manage sponsorships for key SailPoint marketing initiatives, such as Navigate.

• Support partner programs and scalable through-partner campaigns.

• Create value propositions, messaging, and positioning that address buyer needs.

• Produce joint content, communications, events, and demand-generation campaigns targeting new channel opportunities and deal registrations.

• Define buyer personas and comprehend buying cycles within the Strategic and Enterprise segments for Identity Security.

• Collaborate with Field Marketing, Product Marketing, Events, and Campaigns to enhance awareness and generate demand.

• Take ownership of reporting activity performance, pipeline results, and ROI to ensure continual optimization.

• Serve as an evangelist to market influencers, industry analysts, prospects, and customers at trade shows, industry events, and conferences.

• Engage with internal and external stakeholders, conduct SWOT analysis and market research, contribute to active partner campaigns, and develop marketing and sponsorship plans for quarterly and fiscal years.

⛳️ Requirements

• Over 5 years of experience in high-performing marketing teams, specifically in the channel and/or with Strategic Alliance Partners.

• Proven ability to establish partner marketing strategies that encompass value propositions, communications, use cases, targeting, and integrated joint demand generation content.

• Experience in taking projects from concept to execution while managing multiple deadlines.

• Ability to multitask critical priorities and engage with various stakeholders.

• Proven experience in influencing and collaborating across cross-functional teams and managing peer-to-peer strategic-partner relationships.

• Strong project/program management skills with a demonstrated track record of managing end-to-end strategic campaigns and initiatives.

• Data-driven with strong analytical and problem-solving capabilities.

• Excellent interpersonal, facilitation, and communication skills.

• Experience in enterprise security software/SaaS.

• Familiarity with leveraging AI tools.

• MBA or equivalent preferred; BA/BS preferred but not mandatory.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Short-term and long-term disability coverage.

• Life insurance and Accidental Death & Dismemberment (AD&D) coverage.

• Supplemental life insurance available for employees, spouses, and children.

• Flexible spending accounts for healthcare and dependent care expenses.

• 401(k) Savings and Investment Plan with company matching.

• Flexible vacation policy.

• 8 paid holidays each year.

• Sick leave.

• Paid parental leave.

• Employee Assistance Program (EAP) and Care Counselors.

• Options for Legal Assistance, Critical Illness, Accident, Hospital Indemnity, and Pet Insurance.

• Health Savings Account (HSA) with employer contributions.

• Potential eligibility for SailPoint Corporate Bonus Plan or role-specific commission.

• Possible eligibility for equity participation.

• Approximately 10% travel required.