Senior Paid Traffic Analyst – E-commerce

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Lead paid media operations strategically for medium to large e-commerce accounts.

• Formulate growth and scaling strategies driven by data, aligned with market opportunities.

• Design, implement, and enhance campaigns across Meta Ads, Google Ads, and other pertinent channels.

• Evaluate business and performance metrics to guide strategic choices.

• Create thorough acquisition strategies that encompass the entire customer purchasing journey.

• Detect conversion obstacles and suggest enhancements in partnership with relevant teams.

• Emphasize revenue growth, profitability, and scalability of accounts.

• Conduct in-depth analyses of attribution, tracking, and consumer behavior.

• Leverage AI tools to refine processes, analyses, and overall performance.

• Engage in strategic client meetings, showcasing results, diagnostics, and actionable plans.

• Act as a technical resource for the team on topics related to paid media, measurement, and growth.

⛳️ Requirements

• Extensive experience in managing paid traffic for e-commerce platforms.

• Advanced expertise in Meta Ads and Google Ads.

• Proven capability to devise growth and scaling strategies.

• In-depth knowledge of tracking, measurement, and attribution methodologies.

• Familiarity with Google Tag Manager, Google Analytics 4, tracking pixels, conversion APIs, and data integrations.

• Profound comprehension of the purchasing journey and digital consumer behavior.

• Practical experience in Conversion Rate Optimization (CRO).

• Skillful in interpreting business data beyond just media metrics.

• Analytical, strategic, and results-focused mindset.

• High level of autonomy in decision-making and managing accounts.

• Exceptional communication skills for interaction with clients and team members.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• Comprehensive health and wellness benefits.