Senior Paid Social Strategist – Meta, TikTok

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement paid social strategies on Meta and TikTok that align with client objectives, budgets, and KPIs.

• Oversee and expand campaigns from start to finish, including daily optimizations, structured creative testing, budget management, and audience targeting.

• Take ownership of Advantage+ Shopping, CBO, and ABO decisions.

• Create and manage TikTok campaigns, incorporating Spark Ads and TikTok Shop where applicable.

• Evaluate performance based on creative, audience, placement, and funnel stage to inform decisions and strategic direction.

• Design and conduct experiments related to creative, segmentation, bidding, and landing pages.

• Identify risks, analyze underperformance, and implement solutions with defined hypotheses and anticipated outcomes.

• Conduct daily account monitoring.

• Review and quality assure campaign setups from other buyers prior to launch and provide constructive feedback.

• Collaborate with Client Success to establish reporting rhythms, develop narratives, and create monthly presentations with insights and recommendations.

• Directly brief creative teams and provide feedback on concepts, hooks, and iterations.

• Work with analytics to ensure accurate tracking, quality of CAPI and Pixel, proper UTM hygiene, GA4 precision, and effective attribution.

• Mentor junior buyers and contribute to shared processes, templates, and documentation.

⛳️ Requirements

• A minimum of four years of practical paid social experience within an agency or a fast-paced growth setting.

• Demonstrated success in managing paid social budgets of $100K per month or greater.

• Clear track record of improvements in ROAS, CPA, and MER.

• Extensive expertise in Meta platforms, including Advantage+, CBO, signal quality, and CAPI.

• Genuine experience with TikTok Ads.

• Background in direct-to-consumer or e-commerce roles.

• Experience with premium or luxury brands is a significant advantage.

• Strong creative instincts with the ability to brief, evaluate, and refine creative work.

• Proficiency in GA4, Looker Studio, attribution principles, and testing methodologies.

• Exceptional analytical abilities and meticulous attention to detail, particularly in QA and tracking processes.

• Excellent communication skills in English.

• Confidence in client engagement scenarios.

• Strong sense of ownership, the ability to provide thoughtful pushback, and sound decision-making capabilities.

• Resume must be submitted in English.

🏝️ Benefits

• Paid time off.

• Paid company holidays.

• Flexible Fridays.

• Remote-first collaboration.

• Quarterly performance bonus potential.

• Supportive leadership and a kind, ambitious team.

• Career incubator opportunities, allowing growth across platforms, industries, and leadership roles.