PPC Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Oversee and enhance a Google Ads MCC structure that includes various market-specific accounts.

• Supervise active Search campaigns spanning multiple service areas and locations.

• Manage daily budgets while ensuring effective allocation of advertising expenditures.

• Develop, test, and refine ad copy, keyword strategies, negative keyword lists, and bidding approaches.

• Monitor and enhance the performance of Local Services Ads (LSA) across various markets.

• Perform ongoing search term analysis to pinpoint growth opportunities and eliminate unnecessary spending.

• Assess campaign performance and modify bidding strategies to maximize conversions.

• Manage and optimize landing pages using Unbounce or comparable platforms.

• Track conversion rates across different markets and service categories.

• Conduct A/B testing on headlines, CTAs, forms, layouts, and other conversion elements.

• Create new landing pages to facilitate market expansion and service offerings.

• Generate weekly and monthly performance reports encompassing all paid media channels.

• Monitor and evaluate KPIs such as Cost Per Lead (CPL), Cost Per Booked Job, Conversion Rate, and ROAS.

• Identify trends, budget pacing concerns, rising CPCs, and conversion obstacles.

• Provide clear, actionable recommendations for optimization and growth.

• Manage Facebook and Instagram advertising campaigns across various location-based accounts.

• Execute lead generation, traffic, engagement, and brand awareness initiatives.

• Build and maintain audience segments, including retargeting and custom audiences.

• Collaborate with internal teams on creative development, including image and video assets.

• Optimize campaigns to enhance lead quality and minimize acquisition costs.

• Stay updated on platform changes, industry trends, AI tools, and automation possibilities.

• Identify and implement innovative strategies to boost campaign performance.

• Proactively address issues and propose solutions without needing constant oversight.

⛳️ Requirements

• Minimum of 3 years of direct PPC campaign management experience.

• In-depth knowledge of Google Ads, including Search campaigns, bidding strategies, and Local Services Ads.

• Experience managing multi-location, franchise, or extensive account structures.

• Familiarity with landing page platforms such as Unbounce, Instapage, or similar tools.

• Proven track record of managing advertising budgets exceeding $200,000 per month.

• Strong analytical and reporting skills, with the capability to convert data into actionable insights.

• Experience in tracking and optimizing campaigns based on lead generation and conversion metrics.

• Excellent organizational and time-management abilities.

• Strong English communication skills for effective internal collaboration.

• Preferred:

• Experience in home services industries, such as plumbing, HVAC, electrical, roofing, or similar fields.

• Familiarity with the setup, management, and dispute resolution processes of Local Services Ads.

• Knowledge of Google Business Profile and local search marketing strategies.

• Experience with call tracking platforms like CallRail, CallTrackingMetrics, or similar.

• Experience with pay-per-lead platforms and lead attribution tools.

• Basic knowledge of HTML/CSS for landing page modifications.

• Experience utilizing AI-powered marketing and automation tools.

🏝️ Benefits

• Schedule: Full-Time, Monday–Friday, U.S. Business Hours.

• Competitive salary of $2,500, commensurate with experience.

• 100% Remote work environment.

• Long-term growth prospects within a rapidly expanding company.

• PTO Package.

• High level of ownership and autonomy.

• Collaborative, results-driven team culture.