Senior Paid Social and PPC Lead

This is a fully remote position, open to applicants in Malta.

📋 Description

• Take ownership of the paid social and PPC strategy across various platforms, including Meta, Telegram, Reddit, TikTok, and X, focusing on audience segmentation, targeting, and campaign enhancements.

• Manage multi-channel campaigns by collaborating closely with the Programmatic Lead to ensure that execution and tracking are consistent across display, video, CTV, and native formats.

• Leverage the in-house platform to optimize performance and ensure smooth campaign operations.

• Establish targeting strategies utilizing both first and third-party data.

• Monitor performance metrics such as CTR, CPA, ROAS, and player conversion rates.

• Foster a robust testing culture across creative, audience, and channel strategies, including A/B testing.

• Supervise pixel tracking, floodlights, and tag management, addressing any issues that arise.

• Provide performance reports and insights to senior leadership and clients.

• Manage campaign budgets, monitor spending pace, and create forecasts.

• Set and track KPIs such as CPA, ROAS, FTD, and LTV, ensuring that targets are achieved.

• Oversee audience strategy, segmentation, modeling, and the development of lookalike audiences.

• Ensure data usage complies with GDPR, UK GDPR, and other privacy regulations, advocating for privacy-safe alternatives to cookies.

• Lead and support paid social and PPC campaign managers.

• Serve as the primary point of contact for commercial teams, client services, and leadership.

• Represent the organization in client meetings and partner discussions.

• Maintain brand safety, fraud prevention, and inventory quality checks across the platform.

⛳️ Requirements

• Social Media expert with extensive experience in iGaming and a background in a Team Lead role.

• Proficient in data and analytics, with a strong focus on performance.

• Comfortable engaging directly with clients.

• Experience in SaaS adtech or platform development is advantageous.

• Strong commercial acumen and sound judgement.

• Confident in engaging with senior stakeholders, including board and executive levels.

• Detail-oriented and driven by targets.

• Willingness to attend international conferences and events.

🏝️ Benefits

• Competitive salary of up to £80K plus bonus.

• Opportunity to participate in conferences and events.

• Supportive team culture.