Senior Paid Search Strategist

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• The Paid Media Senior Strategist is tasked with overseeing the execution, performance, and expansion of their marketing services within their portfolio.

• They manage the most intricate, enterprise-level accounts and are highly esteemed for their expertise in Paid Media advertising.

• The Senior Strategist excels in high-pressure situations, adeptly handling challenging client inquiries, tough discussions, obstacles, and account-related issues.

• In addition to their Paid Media expertise, the Senior Strategist possesses a strong grasp of cross-channel strategies and understands how their service influences the overall media mix.

• They are focused on the success of the clients' businesses, aligning their efforts with broader business objectives, and effectively communicating with Executives.

• They are accountable for reporting, optimizations, client communications, and the execution of all facets of campaign creation and management, sometimes with assistance from a Specialist.

• The Senior Strategist is adept at delivering insights and forward-thinking strategies to clients on a continuous basis, demonstrating a comprehensive understanding of their service’s strategy and the key levers to enhance performance.

⛳️ Requirements

• 4-5 years of experience in digital marketing, with at least 3 years in an agency environment.

• A minimum of 4 years of direct experience with Search Engine Marketing.

• Experience in campaign development and optimization processes, including bid optimization, keyword research, and ad copy development for large enterprise-level accounts.

• Extensive campaign management experience in at least three of the following additional campaign types:

• Performance Max

• Standard Shopping

• YouTube Ads

• Display Advertising

• Local campaigns

• Bing Ads

• Proficiency in Google/Microsoft Office Suite(s).

• Proficiency in Google Analytics.

• Expert understanding of funnel marketing and the role of paid media within the marketing funnel.

• Strong capability to derive meaningful insights from marketing data, transcending mere statistics to convey the narrative.

• Additional skills required include:

• Excellent written and verbal communication abilities.

• Strong organizational and project management skills.

• A self-motivated individual with a robust desire for success.

• Outstanding interpersonal skills.

• A strong work ethic and the ability to learn quickly and independently.

• A commitment to establishing a long-term relationship with a growing company.

🏝️ Benefits

• Proficiency in spoken and written English at an advanced level is a prerequisite for this position.