Senior Paid Search Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Independent scaling and strategic management of our Google campaigns (Search, Shopping, Performance Max, Demand Gen / YouTube)

• Restructuring and consolidating our campaign architecture

• Developing and managing scalable Demand Gen and YouTube strategies

• Ownership of tracking and measurement: clean conversion architecture in Google Ads, GA4, and Google Tag Manager

• Passionate analysis of the entire funnel

• Strategic advancement of our funnel architecture

• Close collaboration with Direct Response Copy, Funnel Manager, and CRO

• Data-driven management based on CAC, LTV, ROAS, and funnel metrics

• Continuous market, competition, and US research

⛳️ Requirements

• At least 5 years of hands-on experience in Paid Search / Google Ads, with a minimum of 3 years in the D2C sector, preferably in Supplements, Pet, Beauty, or Cosmetics

• Deep technical understanding of Google Ads across various formats: Search, Shopping, Performance Max, Demand Gen / YouTube, Competitor Campaigns

• Absolute expertise in tracking: Google Ads Conversion Tracking, GA4, and Google Tag Manager

• Account hygiene is non-negotiable for you

• Experience with subscription models and competitive, price-sensitive markets

• Funnel thinking rather than ad thinking

• Experience with Direct Response Funnels (including Advertorials)

• Structured, independent, and solution-oriented working style

• Fluent in German (C2) and English (C1)

🏝️ Benefits

• 100% flexible working hours

• Everything you need to work from home

• 75% employee discount on orders up to a value of 100 euros per month

• Company pension plan, supplementary health insurance, and much more are standard