Senior Paid Search Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the main liaison for clients engaged in paid search campaigns.

• Take ownership of the creation and implementation of comprehensive search strategies across Google Ads, Microsoft Ads, and emerging display platforms.

• Ensure alignment of paid search projects with overarching business objectives and integrated media strategies.

• Actively seek out growth opportunities and recommend innovative tactics, tests, and investments.

• Supervise daily campaign execution across Search, Shopping/PMax, Demand Gen, App, and/or Video strategies.

• Drive continuous optimizations, including bidding strategies, audience targeting, creative testing, and improvements to account structure.

• Ensure that campaigns are progressing effectively towards budgets and performance goals.

• Regularly test and iterate to enhance efficiency, scale, and incrementality.

• Manage budgets across various accounts with a strong emphasis on accuracy and performance.

• Monitor daily and weekly pacing to make necessary adjustments that align spending with objectives.

• Predict performance and investment requirements based on historical data and trends.

• Own the reporting schedule and communicate performance metrics with clients.

• Translate campaign data into clear, actionable insights linked to business outcomes.

• Utilize tools such as GA4, platform reporting, and CRM data to guide strategy.

• Craft narratives that extend beyond metrics to elucidate impact and next steps.

• Collaborate with paid social, SEO, and programmatic teams to ensure alignment and a cohesive strategy.

• Contribute to integrated media planning and comprehensive performance strategies.

• Identify ways in which search can enhance or support other channels.

⛳️ Requirements

• Strong proficiency in paid search platforms (Google Ads, Microsoft Ads) with at least 5 years of experience in paid search.

• Experience in managing budgets, pacing, and performance across various accounts.

• Demonstrated ability to cultivate client relationships and effectively communicate performance results.

• In-depth knowledge of search tactics, including keyword strategy, bidding, and automation.

• Analytical mindset with the capability to translate data into actionable insights.

• Familiarity with GA4 and/or CRM integrations is advantageous.

• Google Ads and Microsoft Ads certifications are preferred.

• Clear and confident communicator in both client-facing and internal settings.

• Ability to convey performance trends, testing insights, and optimization strategies in an easily understandable manner.

• Strong organizational skills with the capability to manage multiple deadlines and priorities.

• Collaborative, proactive, and solutions-oriented approach.

• Exceptional attention to detail.

🏝️ Benefits

• Paid Search Remote (United States)