Senior Paid Meta Ads Marketing Specialist

This is a fully remote position, open to applicants in Arizona, +8 more states.

📋 Description

• Configure paid advertising campaigns on Meta platforms, encompassing Facebook and Instagram ad placements, boosted posts, and Remarketing initiatives.

• Establish and regularly refresh all paid Meta advertising audiences, which include custom customer groups, lookalike audiences, interest-based selections, and remarketing segments.

• Track daily lead volumes, cost per lead, and advertising expenditures to guarantee the campaigns are utilizing their budget effectively each day, making adjustments as necessary to enhance lead acquisition.

• Set and revise lead objectives for each campaign and brand on a monthly basis.

• Deliver weekly performance reporting updates that include budget-to-actual comparisons, variance analysis, and actionable recommendations.

• Suggest, document, and execute strategies on a daily or weekly basis upon approval from the Business Unit marketing team to sustain and/or elevate campaign performance.

• Evaluate ad performance, ad copy, placements, and other metrics to pinpoint opportunities and propose testing strategies.

• Participate in weekly one-on-one and team meetings to present and discuss account performance, updates, and recommendations.

• Engage with Bryan U stakeholders as required to share insights, results, and suggestions.

• Create at least three new video ads (per account) and three new copy suggestions (per program) each month and integrate them into the campaigns upon approval.

• Address any unresolved issues or tickets related to digital marketing campaigns, audiences, or conversion tracking.

• Collaborate with our web and Salesforce specialists as needed to explore Meta and CRM integration solutions and opportunities.

• Assist the Market Research department by conducting competitive analyses of competitor advertisements and copy, providing insightful recommendations.

• Undertake other special projects, duties, and responsibilities as assigned.

⛳️ Requirements

• A minimum of 2 years of relevant experience in managing paid ad campaigns on Meta platforms, with a focus on optimizing for Lead events.

• Preferred certifications in Meta.

• In-depth understanding of various bidding strategies and placements tailored for Lead generation.

• Experience in creating and optimizing Meta audiences, including lookalike and customer list segments.

• Proven experience in optimizing ads, ad sets, and campaigns, along with testing strategies for ongoing improvement.

• A passion for education and the capability to excel in an environment characterized by innovation and change.

• Experience in setting up Conversion Events and tracking via Meta’s Conversions API (CAPI) is preferred.

• Demonstrated success in managing and effectively scaling paid social media marketing campaigns.

• Excellent communication and organizational abilities.

• Experience within an educational organization is an advantage.

• Capacity to handle multiple tasks concurrently in a collaborative setting.

🏝️ Benefits

• EEO and Accessibility Statement: Bryan University is an equal-opportunity employer dedicated to fostering a welcoming and inclusive work atmosphere for everyone. We do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other legally protected status. We are committed to cultivating a diverse environment where a range of ideas, cultures, and perspectives can flourish. We provide reasonable accommodations for individuals with disabilities and strive to ensure accessibility in our facilities, products, and services.