Senior Paid Media Strategist

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Design and implement paid media strategies across platforms including Google Ads, LinkedIn Ads, Meta Ads, and others.

• Create campaigns focused on brand awareness, lead generation, pipeline expansion, and revenue growth.

• Manage budgets for campaigns, including forecasting, pacing, and resource distribution.

• Supervise campaign planning, execution, optimization, and reporting across various channels.

• Track and enhance performance using metrics such as CPL, SQLs, ROAS, lead quality, pipeline contribution, and revenue effects.

• Evaluate targeting, bidding strategies, audiences, creatives, and conversion pathways.

• Address campaign issues, including tracking discrepancies and performance shortfalls.

• Execute A/B testing on creatives, messaging, audiences, bidding strategies, landing pages, and conversion pathways.

• Suggest improvements for landing pages and conversion funnels.

• Craft ad copy, campaign messaging, and provide creative suggestions.

• Collaborate with creative, marketing, and sales teams.

• Utilize AI tools for audience research, campaign automation, copy generation, reporting, and performance assessment.

• Take ownership of paid media reporting, attribution analysis, and performance evaluation.

• Oversee customer journeys from the initial interaction to revenue generation.

• Provide actionable insights and strategic recommendations to leadership.

• Assist ABM initiatives through focused paid advertising campaigns.

• Ensure alignment of paid media efforts with revenue goals.

⛳️ Requirements

• Over 7 years of experience in paid media, performance marketing, or digital advertising.

• Demonstrated ability to generate qualified leads, foster pipeline growth, and achieve measurable revenue through paid media campaigns.

• Experience in managing B2B paid media campaigns from conception to execution.

• Proven track record in overseeing campaign budgets, testing strategies, and performance optimization across various advertising platforms.

• Advanced knowledge of Google Ads, LinkedIn Ads, Meta Ads, and additional paid advertising platforms.

• Strong grasp of campaign structure, audience targeting, budget allocation, conversion optimization, retargeting, attribution, and performance analytics.

• Familiarity with CRM and marketing automation tools such as HubSpot, Salesforce, or similar systems.

• Skilled in Microsoft Excel, Google Sheets, reporting, campaign analysis, data visualization, and analytics tools.

• Practical experience using AI tools for campaign optimization, audience research, reporting, testing, and workflow automation.

• Capable of managing multiple campaigns concurrently.

• Excellent written and verbal communication skills in English.

• Availability to work from 9:00 AM to 5:00 PM EST.

• Resume must be submitted in English and in PDF format.

• Application must include a portfolio, case studies, or examples of managed paid media campaigns.

• A video demonstrating relevant skill sets is required with the application.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Opportunities for professional growth and development.

• Comprehensive health and wellness benefits.

• Flexible work hours and remote work options.

• Access to the latest tools and technologies.