Senior Paid Media Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Formulate paid media strategies that align with each client's business objectives and North Star Metric.

• Take ownership of forecasting and budget management against quarterly and annual goals.

• Conduct monthly and quarterly reviews with senior stakeholders.

• Guide client discussions towards actionable decisions, priorities, and established next steps.

• Propel AI-driven campaign strategies, facilitate creative testing, and implement measurement practices.

• Oversee and expand a portfolio of 4–7 B2B clients as the main strategic contact.

• Establish trust with senior marketing, demand generation, and executive stakeholders.

• Lead client meetings, create agendas, address challenging questions live, and manage the discussion effectively.

• Proactively communicate progress, risks, and recommendations.

• Ensure follow-through so that discussions conclude with distinct actions, responsible parties, and timelines.

• Plan, initiate, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads.

• Maintain end-to-end conversion tracking integrity across GA4, GTM, and CRM.

• Troubleshoot performance issues related to tracking, structure, bidding, creative elements, and demand.

• Prioritize tasks based on business impact, effort required, and practical implementation.

• Conduct quality assurance on all deliverables before they are finalized.

⛳️ Requirements

• A minimum of 3 years of hands-on experience in B2B paid media.

• At least 1 year of experience in the B2B SaaS sector.

• Previous experience in a client-facing strategy role, with accountability for communication beyond mere execution.

• Proven history of achieving MQL, SQL, or pipeline targets for B2B clients.

• Direct management of at least $50k in monthly ad spend across various accounts.

• Proficiency in Google Ads, as well as experience with at least one of LinkedIn, Meta, or Microsoft Ads.

• Familiarity with GA4, GTM, and CRM attribution, including expertise in HubSpot or Salesforce.

• Excellent written and verbal communication skills capable of leading senior-level discussions and defending recommendations under pressure.

🏝️ Benefits

• 5 weeks of paid time off.

• Competitive salary.

• Quarterly bonus opportunities.

• Flexible work hours.

• Paid training for educational events and conferences.

• Comprehensive health, dental, and vision care for full-time residents in Canada only.

• Fully remote work arrangement.