Senior Paid Media Strategist

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Take ownership of the paid media metrics. Establish and manage the business goals for what paid channels can achieve — including pipeline, new subscriptions, CAC/CAF efficiency, and contribution — across the portfolio you oversee.

• Develop a cross-channel strategy. Create and continually refine the paid strategy that encompasses search, paid social, affiliates, and influencer/creator partnerships, directing investment to areas that yield the highest returns.

• Leverage market dynamics to gain a competitive edge. Stay informed about changes in platforms, auctions, measurement, and the creator economy, and proactively adapt your plans to stay ahead of competitors.

• Act as the primary representative for paid media within the business. Serve as the key point of contact for business stakeholders — including GMs, brand and product leaders, and finance — concerning essential results, strategies, and optimizations.

• Communicate effectively. Present context, performance, anomalies, and recommendations in a straightforward, narrative-driven manner that builds trust and influences decisions rather than just providing dashboards.

• Align investments with ambitions. Collaborate on budget planning and reforecasting, making a compelling case for where additional funding should be allocated or avoided.

• Implement a high-accountability agency model. Brief, manage, and hold agency partners accountable for outcomes — defining the strategy and standards, reviewing their work, and owning results regardless of execution.

• Achieve results through various models. Deliver outcomes yourself or via partners as the situation demands, utilizing your experience in both in-house and agency-led environments.

• Enhance collaboration with partners. Assist in refining playbooks, scorecards, and practices that ensure agency partnerships and internal strategies function effectively together.

• Manage the testing agenda. Guide the roadmap for audience, creative, offer, and landing page tests — establishing hypotheses and priorities while evaluating what scales effectively.

• Focus on incrementality. Go beyond last-click attribution to obtain a credible assessment of what paid media genuinely drives, using this insight to inform reinvestment strategies.

• Integrate paid media with the sales funnel. Work with analytics, lifecycle, web, and sales teams to identify funnel challenges and enhance conversion after the click.

⛳️ Requirements

• Over 6 years of experience in paid media/performance marketing, with a proven history of owning channel outcomes and achieving business targets — not merely managing campaigns.

• Proven track record of functioning effectively in both in-house and agency-led models, with necessary hands-on experience in managing agencies to deliver measurable results.

• Proficient in multiple channels, including paid search, paid social, and at least one of affiliate or influencer/creator marketing; comfortable in developing strategies across all four.

• Solid understanding of performance economics — ROI, CAC, LTV, CPA, CVR, MER — and of B2B/SMB sales funnels (leads, MQLs, SQLs, trials, subscriptions, retention).

• Capability to simplify complexity into a clear, persuasive narrative for senior business stakeholders and to influence without formal authority.

• Analytical proficiency: sufficiently knowledgeable in data, attribution, and measurement to question an agency's findings and confidently support your own insights.

• A focus on outcomes rather than merely activities, along with the discernment to know when to rely on a partner and when to engage directly.

🏝️ Benefits

• Flexibility to work in a manner and location of your choice within your country of employment — whether in-office, remote, or hybrid.

• Immediate access to comprehensive health and wellness benefits, including an annual wellness stipend from Day 1.

• 401(k) plan with a match of up to 4% and immediate vesting.

• Generous and flexible (FTO) time-off policy.

• Employee Stock Purchase Program.