Senior Paid Media Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and spearhead the paid media performance strategy within a multi-brand setting, ensuring it aligns with revenue, traffic, and profitability goals.

• Oversee and enhance campaigns on Google Ads (Search, Performance Max, Demand Gen), Meta Ads, TikTok Ads, Retail Media (Amazon DSP, marketplaces), and other channels focused on conversions.

• Execute advanced bidding strategies with an emphasis on acquiring new users, optimizing investment efficiency, and focusing on value- and margin-based optimization (POAS).

• Collaborate with first-party audiences, intent signals, and predictive models to enhance performance and minimize brand overlap.

• Monitor and mitigate cannibalization among brands by applying cross-exclusions, auction controls, and strategic prioritization.

• Analyze outcomes using GA4, Looker Studio, and data tools, generating actionable insights.

• Act as the primary paid media contact within the client organization, contributing strategic vision and decision-making capabilities.

• Prepare executive reports and engage in follow-up committees and strategic meetings.

⛳️ Requirements

• Over 5 years of experience in paid media performance, specifically within e-commerce or the retail sector.

• Advanced expertise in Google Ads, Meta Ads, and TikTok Ads.

• Strong experience with Performance Max, advanced Search, and bid automation tailored for e-commerce.

• In-depth knowledge of GA4, conversion measurement, and attribution methodologies.

• Experience with advanced audiences, remarketing, and first-party data utilization.

• Familiarity with value-, margin-, or POAS-driven optimization, along with product feeds and potential automated enhancements.

• Proven ability to work with multiple stakeholders and collaborative agency frameworks.

• Understanding of CRO, UX/UI, or automation is highly regarded.

• Certifications in paid media platforms are a plus.

🏝️ Benefits

• Comprehensive onboarding program designed to ensure a smooth integration into the company and a sense of belonging from day one.

• Flexibility and work-life balance: This is a fully remote position offering complete flexibility.

• Generous vacation policy: Enjoy 25 days off as per agreement.

• Celebrate your birthday with a day off to enjoy as you wish.

• Long weekends: Benefit from 12 Fridays off throughout the year!

• Additional month of maternity/paternity leave for new parents.

• Ongoing professional development: Access to internal and external training programs tailored to your interests, including languages, leadership, and key digital marketing specializations.

• Unlimited access to books to support your continuous learning and growth.

• Everything you need to perform at your best: Premium office equipment, including an ergonomic chair, cutting-edge computer, microphones, and any other materials required for a comfortable and efficient work environment.

• Exclusive employee perks: Discounts on top brands and options to enhance your remote work setup.

• Commitment to social impact: Participate in volunteer programs and charitable initiatives such as food drives, blood donations, and socially impactful events.

• Inclusion initiatives: We support projects that integrate vulnerable groups, fostering a diverse and inclusive workplace.