Senior Paid Media Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete strategy, execution, and enhancement of paid media campaigns across social, programmatic, and emerging platforms.

• Convert revenue and enrollment objectives into scalable acquisition strategies that align with CPA, ROAS, and CAC targets.

• Oversee and refine multi-channel budgets, fully accountable for performance outcomes.

• Create and implement structured testing roadmaps encompassing creative elements, audience targeting, bidding strategies, and landing pages.

• Identify growth opportunities while ensuring efficiency and mitigating channel risks.

• Analyze funnel performance and provide actionable insights to enhance conversion rates and overall acquisition effectiveness.

• Develop and maintain clear, performance-focused reporting; deliver weekly and monthly insights to the Senior Manager of Growth Marketing.

• Collaborate cross-functionally with Creative, Analytics, and Product teams to align messaging, optimize user journeys, and boost campaign performance.

• Utilize platform insights, beta opportunities, and industry trends to foster innovation within the paid channel mix.

• Ensure accurate tracking, attribution alignment, and campaign measurement integrity.

• Continuously assess new platforms, audience strategies, and purchasing methods to diversify and strengthen acquisition efforts.

• Operate with a high level of autonomy in daily bid management, budget allocation, and optimization decisions.

• Clearly and persuasively communicate performance, delivering impactful presentations, dashboards, and storytelling for stakeholders, translating results into actionable recommendations and next steps.

⛳️ Requirements

• A minimum of 3 years of demonstrated experience managing social and programmatic media platforms.

• Exceptional written and verbal communication skills, with a sharp attention to detail.

• Proficient in utilizing social media management tools and analytics platforms.

• Ability to work independently as well as collaboratively within a team.

• Strong analytical and problem-solving abilities with meticulous attention to detail.

• Up-to-date knowledge of current social media trends and emerging platforms.

• Comprehensive understanding of paid media mechanics, including pixel implementation/CAPI integration, KPI optimization, audience targeting, and bid/budget management.

• Bachelor's degree in Marketing, Communications, or a related field is preferred.

🏝️ Benefits

• Medical

• Dental

• Vision

• Flexible spending

• Generous paid time off

• Sponsored volunteer opportunities

• A 401K with a company match

• Free access to our online programs