Senior Paid Media Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete strategy, implementation, and enhancement of paid media campaigns across social, programmatic, and emerging platforms.

• Convert revenue and enrollment objectives into scalable acquisition strategies that align with CPA, ROAS, and CAC targets.

• Oversee and optimize multi-channel budgets, taking full responsibility for performance outcomes.

• Create and implement structured testing roadmaps that cover creative elements, audience targeting, bidding strategies, and landing pages.

• Recognize opportunities for scaling while ensuring efficiency and minimizing channel risk.

• Analyze funnel performance and offer actionable insights to enhance conversion rates and overall acquisition efficiency.

• Construct and maintain clear, performance-oriented reporting; provide weekly and monthly insights to the Senior Manager of Growth Marketing.

• Collaborate cross-functionally with Creative, Analytics, and Product teams to synchronize messaging, optimize user journeys, and enhance campaign performance.

• Utilize platform insights, beta opportunities, and industry trends to foster innovation within the paid channel mix.

• Ensure accurate tracking, attribution alignment, and the integrity of campaign measurement.

• Regularly assess new platforms, audience strategies, and purchasing methods to diversify and bolster acquisition efforts.

• Function with a high level of autonomy in daily bid management, budget allocation, and optimization decisions.

• Clearly and persuasively communicate performance metrics, delivering compelling presentations, dashboards, and storytelling for stakeholders, translating results into actionable recommendations and next steps.

• Exhibit strong growth instincts and industry knowledge, keeping up-to-date with channel trends and privacy/measurement updates.

⛳️ Requirements

• A minimum of 3 years of demonstrated experience managing social and programmatic media platforms.

• Exceptional written and verbal communication abilities, with a sharp attention to detail.

• Proficient in using social media management tools and analytics platforms.

• Capability to work independently as well as collaboratively within a team.

• Strong analytical and problem-solving skills, with meticulous attention to detail.

• Awareness of current social media trends and emerging platforms.

• In-depth knowledge of paid media mechanics, including pixel implementation/CAPI integration, KPI optimization, audience targeting, and bid/budget management.

• Bachelor's degree in Marketing, Communications, or a related field (preferred).

🏝️ Benefits

• Medical

• Dental

• Vision

• Flexible spending

• Generous paid time off

• Sponsored volunteer opportunities

• A 401K with a company match

• Free access to our online programs