Senior Paid Media Specialist

📋 Description

• Manage a comprehensive portfolio of paid media accounts from start to finish

• Execute advertising campaigns across platforms such as Google Ads, Meta, LinkedIn, TikTok, and others

• Supervise budgets while ensuring performance, efficiency, and scalability

• Maintain organized campaign structures and effective testing frameworks

• Take ownership of performance results and ensure reporting accuracy

• Implement and verify tracking mechanisms using GA4 and Google Tag Manager

• Create and manage tags, triggers, and variables

• Ensure consistency between platform data and analytics tools

• Resolve tracking issues and data discrepancies

• Align paid media strategies with overarching business objectives and KPIs

• Convert data into actionable insights and strategic recommendations

• Develop testing roadmaps encompassing audiences, creatives, and bidding strategies

• Assist with forecasting and budget planning

• Serve as a senior resource for campaign quality assurance and troubleshooting

• Collaborate with cross-functional teams, including creative, strategy, and analytics

• Provide support and mentorship to junior team members

• Contribute to process enhancements and the establishment of best practices

⛳️ Requirements

• 5–7+ years of experience in paid media (preferably within an agency setting)

• Strong proficiency in Google Ads and Meta (required)

• Familiarity with LinkedIn, TikTok, Programmatic, or CTV is advantageous

• Advanced expertise in GA4 and Google Tag Manager

• Solid understanding of attribution, tracking, and performance evaluation

• Exceptional attention to detail coupled with strong analytical abilities

• Ability to communicate insights effectively and clearly

🏝️ Benefits

• Fully remote position (candidates based in Colombia)

• Collaborate with a high-performing, cooperative team

• Opportunity to take ownership of strategy and create measurable impact

• Gain exposure to a variety of clients and advanced paid media strategies