Senior Paid Media Specialist

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• The Senior Paid Media Specialist is responsible for managing a substantial portfolio of paid media accounts.

• This role involves creating, launching, and optimizing campaigns across Google Ads, Meta Ads, and other pertinent platforms.

• Conduct regular audits of accounts to uncover optimization opportunities.

• Formulate and implement detailed account strategies for onboarding new clients and expanding significant accounts.

• Oversee budget pacing and allocation for the assigned portfolio.

• Offer expert guidance on campaign creation, optimization tactics, and troubleshooting issues.

• Assist in the development and enhancement of standardized workflows, optimization checklists, and campaign creation guides.

⛳️ Requirements

• 3-5 years of direct experience in paid media management within an agency environment.

• Necessary certifications include Google Ads (Search, Display, Shopping, Video, Measurement) and Meta Blueprint (or equivalent).

• Proven experience in mentoring or training junior team members.

• Advanced expertise in Google Ads (Search, Performance Max, Shopping, Display, Video) and Meta Ads Manager.

• Strong working knowledge of Google Analytics 4, Looker Studio, and Google Tag Manager.

• Proficient in Excel/Google Sheets, including pivot tables, VLOOKUP, and data analysis techniques.

• Comprehensive understanding of conversion tracking, attribution models, and CRM integrations.

🏝️ Benefits

• Flexible PTO

• Employee-First Culture

• Fully Remote

• Work From Home Stipend

• Medical, Vision, and Dental Coverage

• 401K Matching

• Life Insurance

• Incredible Company Comradery

• And So Much More!