Senior Paid Media, Performance Marketing

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Assume complete responsibility and lead all digital performance marketing initiatives.

• Design and implement SEM, SMM, and SEO campaigns across various platforms including Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging channels.

• Oversee the entire campaign execution process: from ad creation and targeting to optimization and reporting.

• Perform keyword research, conduct A/B testing, and continuously improve campaigns to enhance ROI.

• Manage and monitor digital marketing budgets, pinpointing areas for cost optimization.

• Work closely with content, design, and operations teams to ensure the seamless delivery of campaigns.

• Formulate and execute social media strategies aimed at increasing engagement, brand awareness, and customer retention.

• Generate, schedule, and share social media content (graphics, captions, videos) that aligns with campaigns and brand identity.

• Keep an eye on trends, monitor engagement, and modify content and posting strategies as necessary.

• Manage customer interactions and feedback on social media to uphold a positive brand image.

• Plan and organize online and offline events including logistics, marketing materials, and follow-ups after the events.

• Track and evaluate campaign performance, website traffic, social media metrics, and other digital KPIs.

• Produce actionable reports and insights to enhance campaigns and aid in decision-making.

• Conduct data-driven A/B tests and refine campaigns based on performance insights.

• Regularly present campaign performance, insights, and recommendations to management, showcasing accountability for results and ROI.

⛳️ Requirements

• A minimum of 3-4 years of experience in performance marketing, social media management, or digital marketing.

• Practical experience in executing paid campaigns (SEM, SMM, SEO) and overseeing social media accounts.

• Solid understanding of CRM systems, WordPress/Elementor, and various social media platforms.

• Demonstrated ability to manage multiple campaigns and projects from start to finish while meeting deadlines and KPIs.

• Strong creative, strategic, and analytical skills to convert insights into actionable strategies.

• Exceptional time management, prioritization, and multitasking abilities in a fast-paced setting.

• A collaborative mindset, comfortable working alongside internal teams and external partners.

🏝️ Benefits

• Work directly with an established leader and mentors who can support your professional development and career growth.

• A workplace that values you and invests in your growth.

• A dynamic work environment that will continuously engage and challenge you.

• An opportunity to be part of an exciting growth story.