Senior Paid Media Manager – Social

This is a fully remote position, open to applicants in United States, +6 more states.

📋 Description

• Create paid social strategies and data-informed media plans across platforms including Meta, TikTok, YouTube, LinkedIn, Snapchat, and new emerging channels.

• Collaborate with Account Managers and leadership in Services to ensure that paid social recommendations are in line with program strategies and business goals.

• Project spending and performance for planning, resource allocation, and investment proposals.

• Provide direction on creative strategies, audience targeting, messaging, and experimental approaches.

• Oversee campaign planning, setup, quality assurance, trafficking, testing, optimization, and performance measurement.

• Manage substantial budgets in accordance with client key performance indicators (KPIs).

• Monitor and evaluate campaign performance, converting results into actionable insights.

• Develop paid social playbooks, templates, and standardized workflows.

• Direct creative assets, messaging, calls to action (CTAs), and campaign optimization strategies.

• Work alongside Analytics partners to enhance measurement and reporting processes.

• Contribute to client narratives, performance evaluations, and strategic recommendations.

• Stay updated on advertising trends, platform changes, AI/automation advancements, and performance best practices.

• Discover new tools, opportunities, and testing methods to enhance results and operational effectiveness.

• Promote ongoing learning and experimentation throughout the Services team.

• Mentor or enhance the skills of team members in paid media execution.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.

• Over 6 years of direct experience in paid social media.

• Strong background in strategy and execution specifically on Meta and TikTok.

• Proven experience in managing multi-platform campaigns with considerable budgets.

• Experience in an agency setting is mandatory.

• Ability to effectively translate creative, influencer, or social content into measurable performance results.

• Track record of enhancing paid media efficiency through structured testing and optimization.

• Experience in mentoring or upskilling colleagues in paid media practices.

• Proficiency in Meta Ads, TikTok Ads, LinkedIn Campaign Manager, YouTube/Google Ads, and Snapchat Ads.

• Strong analytical skills using GA4 and/or other analytics platforms.

• Competence in Sheets/Excel for analysis, forecasting, and reporting purposes.

• Familiarity with project management tools such as Asana or equivalent software.

• Experience with Later Influence or similar platforms is advantageous.

• Relevant certifications such as Meta Blueprint, Google Ads, or Google Analytics are preferred.

• Experience with influencer-driven or creator-led paid campaigns, YouTube, Search, Programmatic buying, and third-party measurement is a plus.

🏝️ Benefits

• All permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

• Base salary plus bonus (OTE).

• Co-op team members, independent contractors, and freelancers are not eligible for company benefits.