Senior Paid Media Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• You will take complete ownership of paid media for a range of brands that prioritize performance. This includes strategy, channel mix, execution, optimization, reporting, and explaining the data in a comprehensible manner.

• You will spearhead paid media strategy across all critical channels: audience targeting, budget distribution, funnel design, and campaign structure.

• You will transform a client brief into a resilient media plan. Following that, you will implement, launch, and manage the ongoing operations.

• This entails hands-on setup and trafficking across platforms such as Meta, Google, TikTok, and any additional channels specified in the plan.

• You will also be responsible for reporting. Create dashboards, establish reporting intervals, and provide insights. Measure against KPIs and benchmarks, and suggest next steps.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid media within an agency or performance-driven environment.

• Extensive expertise in TikTok Ads — including campaign types, creative formats, and auction dynamics. This is essential.

• Strong familiarity with Meta Ads and Google Ads (Search, Performance Max, YouTube).

• Proven experience with Lead Generation campaigns (lead forms, landing page funnels) and App Install / App Event campaigns across Meta, TikTok, and Google.

• Ability to manage six-figure monthly budgets with confidence.

• A history of successfully leading client relationships.

• Proficiency in at least one reporting platform (Funnel.io, Looker Studio, Tableau, Agency Analytics, or similar).

• Highly organized, proactive, and capable of overseeing multiple accounts without losing focus.

• Experience with LinkedIn Ads is highly preferred.

• Bonus Experience (not required): Website and pixel tracking: tag setup, event tracking, GA4, GTM; Server-side tracking: Conversions API, GTM server-side; Mobile app tracking and MMPs: Adjust, AppsFlyer, Branch; Conversion Rate Optimization (CRO): A/B testing, landing page optimization.

🏝️ Benefits

• Fully remote opportunities. Work from any location that suits you.

• Flexible working hours. We prioritize results over appearances.

• Unlimited vacation time and sick days. Take what you need and return rejuvenated.

• Genuine opportunities for growth. Join a rapidly expanding agency with an expanding scope.