Senior Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement demand generation initiatives across multiple channels to attract new leads (e.g. ABM, email, digital marketing, content marketing, webinars, joint-marketing activities, etc.)

• Create and execute nurturing campaigns for the existing lead database to boost overall pipeline growth.

• Manage the content and editorial calendar to enhance demand generation strategies.

• Oversee the marketing prospect database and work to enhance both the quantity and quality of marketable contacts.

• Create demand generation marketing playbooks and automate systems that are scalable and measurable.

• Collaborate with product marketing, product managers, and sales teams to create and disseminate marketing materials that foster awareness and interest.

• Administer the marketing automation system and its integration with the CRM to ensure effective lead capture, actioning, and flow to sales, while measuring campaign success.

⛳️ Requirements

• A minimum of 8 years of relevant experience as a B2B SaaS/CPaaS Demand Generation Marketer, ideally within the cloud technology sector.

• Demonstrated success in selling and marketing SaaS/CPaaS products with a strong focus on customer-centricity.

• A passion for data and analytics, along with a strong desire to drive change and achieve measurable results.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Remote work options

• Professional development opportunities