Senior Paid Media Campaign Manager

This is a fully remote position, open to applicants in Brazil, +2 more states.

📋 Description

• Develop, launch, oversee, and enhance multi-channel paid media campaigns utilizing Meta Ads Manager and LinkedIn Campaign Manager for clients in the U.S. higher education sector.

• Oversee campaign budgets, pacing, custom and lookalike audiences, retargeting pools, and utilize native LinkedIn Lead Gen Forms.

• Perform ongoing A/B testing for creative elements and copy.

• Set up, confirm, and troubleshoot Meta Pixel, custom conversion events, Meta Conversions API, GA4, and Google Tag Manager.

• Execute pre-launch quality assurance checks across ad builds, creative, copy, and tracking configurations.

• Derive actionable performance insights for client reporting purposes.

• Support the Paid Search Lead with QA, link testing, and conversion tracking validation for Google Ads and Microsoft Ads as required.

• Assume full ownership of the paid social lead-generation strategy, execution, technical tracking, attribution, and documentation for multiple U.S. university client accounts.

⛳️ Requirements

• A minimum of 5 years of practical experience in paid media.

• Extensive technical expertise with Meta Ads Manager and LinkedIn Campaign Manager.

• Demonstrated experience in managing full-funnel lead-generation campaigns achieving measurable ROI.

• Practical experience in setting up and troubleshooting Meta Conversions API, Meta Pixel, Google Tag Manager, and GA4 event tracking.

• Strong organizational skills with the ability to prioritize and manage multiple complex client accounts simultaneously.

• Proficient in English with exceptional written and verbal communication skills for effective collaboration with U.S. teams.

• Must be available during standard U.S. business hours, particularly Central Time.

• Preference for candidates with direct experience in higher education, B2B enterprise, financial services, healthcare, or other high-consideration/regulated industries.

• Previous experience in global, regional, or large performance marketing agencies is preferred.

• Certifications in Meta Blueprint, LinkedIn Marketing Labs, or Google Analytics/Tag Manager are preferred.

• Familiarity with Reddit Ads, Google Ads, or Microsoft Ads is advantageous.

• Must be capable of working as an independent contractor.

• Applicants are required to submit a resume formatted in English.

🏝️ Benefits

• Opportunity to work remotely.

• Part-time position to start, with potential for growth.

• Flexibility and freedom to manage your work on your own terms as an independent contractor.