Senior Paid Acquisition Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to assess performance, discuss strategies, and agree on subsequent steps.

• Dispatch bi-weekly performance reports 24 hours prior to scheduled calls.

• Foster trust and relationships that encourage renewals and referrals.

• Create, implement, and enhance Meta advertising campaigns aimed at lead generation and appointment scheduling.

• Oversee campaign budgets, audience targeting, bidding strategies, and creative testing.

• Track daily performance and adjust strategies to meet cost per appointment goals.

• Identify issues with underperforming campaigns and formulate intervention tactics.

• Craft ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, and variations in messaging for testing purposes.

• Work alongside video editors on creative production.

• Utilize AI tools to expedite copywriting while ensuring quality standards are met.

• Establish tracking, pixels, and conversion events.

• Set up Calendly integrations, Zapier automations, and lead routing.

• Address technical issues between advertising platforms and client systems.

⛳️ Requirements

• Minimum of 5 years of experience in paid media, particularly in Meta advertising.

• Proven experience in managing multiple client accounts at the same time.

• Demonstrated success in achieving performance targets and retaining clients.

• Excellent copywriting capabilities, with the ability to create engaging ad copy and scripts.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Experience in the financial services sector, with knowledge of lead generation and appointment-setting campaigns. Understanding of video sales letter marketing methodologies and experience with high-ticket, considered purchase funnels.

🏝️ Benefits

• Paid Time Off (Vacation, Sick & Public Holidays)

• Training & Development

• Work From Home

• Flexible Schedule

• Performance Bonus