Senior Meta Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts as the main strategic liaison.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and next steps.

• Prepare and dispatch bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into concise recommendations and strategic decisions.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and manage account risks and opportunities.

• Design, launch, and optimize Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, audiences, bid strategies, account structures, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and propose performance enhancements.

• Create structured tests across audiences, offers, messaging, creative, and campaign variables.

• Write direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Leverage performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors to provide creative direction.

• Utilize AI tools to expedite research and copy development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations and be accountable for client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of direct experience in paid media, particularly with substantial responsibility in Meta advertising.

• Proven experience managing multiple client accounts concurrently and leading strategy discussions with clients.

• Demonstrated ability to steer campaigns towards established performance targets while ensuring client retention.

• Strong skills in direct-response copywriting, covering both ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organization, analytical, and problem-solving skills.

• Preferred: Marketing experience in financial services.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Experience in video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase funnels.

• Preferred: Experience in a performance marketing agency setting.

• Preferred: Background in direct-response advertising.

• Candidates applying for the higher compensation range must demonstrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper-range candidates should showcase measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexible Work From Home arrangements.

• Flexible Scheduling options.

• Performance-based Bonus.