Senior Meta Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic liaison.

• Facilitate bi-weekly client meetings to discuss performance, strategy, testing priorities, and upcoming steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Proactively recognize and address account risks and opportunities.

• Construct, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition goals.

• Analyze underperforming campaigns to identify areas for improvement.

• Create structured testing strategies for various audiences, offers, messaging, creative elements, and campaign variables.

• Write direct-response advertising copy and video sales letter scripts for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors and offer creative direction.

• Leverage AI tools to enhance research and copy development while ensuring quality and strategic insight.

• Configure and troubleshoot tracking, Meta pixels, and conversion events.

• Set up Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel challenges.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of practical experience in paid media, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts and leading strategic discussions with clients.

• Demonstrated ability to steer campaigns towards specific performance targets while enhancing client retention.

• Strong skills in direct-response copywriting, including the creation of ads and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Experience in video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase funnels.

• Preferred: Experience working in a performance marketing agency.

• Preferred: Familiarity with direct-response advertising.

• Candidates seeking the upper compensation range must show hands-on experience in creating and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper-range candidates should be able to demonstrate measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexibility to Work From Home.

• Flexible Scheduling options.

• Performance-based Bonus.