Senior Meta Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic contact.

• Facilitate bi-weekly calls with clients to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic decisions.

• Cultivate client relationships that foster retention, renewals, and referrals.

• Identify and address risks and opportunities within client accounts.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns to implement performance enhancements.

• Create structured testing strategies across various audiences, offers, messaging, creative, and campaign variables.

• Compose direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Leverage performance data to develop creative and messaging hypotheses.

• Collaborate with video editors to provide creative guidance.

• Utilize AI tools to expedite research and copy development while ensuring quality and strategic judgment.

• Set up and troubleshoot tracking mechanisms, including Meta pixels and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report directly to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media, specifically with significant Meta advertising responsibilities.

• Proven experience managing multiple client accounts and leading strategy discussions with clients.

• Demonstrated ability to steer campaigns toward defined performance objectives while aiding in client retention.

• Strong direct-response copywriting abilities, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving skills.

• Preference for candidates with experience in financial services marketing.

• Experience with lead generation and appointment-setting campaigns is advantageous.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is desirable.

• Background in performance marketing agencies is preferred.

• Knowledge of direct-response advertising is favored.

• Candidates seeking upper compensation ranges must display hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Those aiming for upper compensation ranges should showcase measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative efforts.

• A strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick days, and public holidays.

• Opportunities for Training & Development.

• Work From Home options available.

• Flexible Scheduling.

• Performance Bonus opportunities.