Senior Meta Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships that enhance retention, renewals, and referrals.

• Identify and mitigate account risks while recognizing opportunities for growth.

• Design, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account architecture, and creative testing.

• Track daily performance in relation to cost-per-appointment and other acquisition benchmarks.

• Analyze underperforming campaigns and formulate structured testing approaches.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Create hooks, angles, offers, and messaging variations for testing purposes.

• Develop creative and messaging hypotheses derived from performance data.

• Collaborate with video editors, providing creative guidance.

• Leverage AI tools to expedite research and content creation.

• Establish and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows via Zapier, and manage lead-routing processes.

• Resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel inefficiencies.

• Report directly to the Associate Director of Operations, taking ownership of client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of direct experience in paid media, particularly with significant Meta advertising responsibilities.

• Proven experience in managing multiple client accounts and leading strategic discussions with clients.

• Demonstrated capability to steer campaigns towards established performance objectives while fostering client retention.

• Strong skills in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving capabilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience in high-ticket or considered-purchase funnels.

• Preferred: Background within a performance marketing agency.

• Preferred: Experience in direct-response advertising.

• Candidates seeking upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-centric funnels, with quantifiable improvements in campaign outcomes, lead quality, conversion rates, and booked appointments; experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.