Senior Meta Strategist

This is a fully remote position, open to applicants in District of Columbia, +5 more states.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and action plans.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while seizing opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audiences, bidding strategies, account organization, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition indicators.

• Diagnose underperforming campaigns and implement performance enhancements.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign factors.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to create hypotheses for creative and messaging strategies.

• Collaborate with video editors while providing creative direction.

• Leverage AI tools to expedite research and copy development, ensuring quality and strategic insight are maintained.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate tasks with Zapier, and streamline lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify funnel inefficiencies.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of direct experience in paid media, with a significant focus on Meta advertising.

• Demonstrated experience in managing multiple client accounts and leading strategic conversations with clients.

• Proven ability to steer campaigns toward established performance objectives while ensuring client retention.

• Strong skills in direct-response copywriting, including the creation of ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Proficient in conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving capabilities.

• Preferred: Experience in financial services marketing.

• Preferred: Expertise in lead-generation and appointment-setting initiatives.

• Preferred: Background in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Familiarity with performance marketing agencies.

• Preferred: Knowledge of direct-response advertising techniques.

• Candidates aiming for the higher compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates in the upper compensation bracket should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative input.

• Strong preference for experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexible Work From Home arrangements.

• Flexible Scheduling options.

• Performance-based Bonus opportunities.