Senior Meta Strategist

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic decisions.

• Foster client relationships to support retention, renewals, and referrals.

• Identify and mitigate account risks and uncover opportunities.

• Build, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance metrics against cost-per-appointment and other key acquisition indicators.

• Analyze underperforming campaigns and implement performance enhancements.

• Design testing strategies across audience segments, offers, messaging, creative, and campaign parameters.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Generate creative hypotheses and messaging concepts based on performance data.

• Collaborate with video editors to provide creative guidance.

• Leverage AI tools to expedite research and copy development while upholding quality and strategic insight.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automation, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel challenges.

• Report to the Associate Director of Operations, remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media, with a focus on Meta advertising.

• Proven experience managing multiple client accounts while leading strategic discussions with clients.

• Demonstrated ability to drive campaigns toward established performance goals while enhancing client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Knowledge of lead-generation and appointment-setting campaigns.

• Preferred: Expertise in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in performance marketing agency settings.

• Preferred: Knowledge of direct-response advertising.

• Candidates seeking upper compensation must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for upper compensation should demonstrate measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative input.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible scheduling options.

• Performance-based bonus structure.