Senior Meta Performance Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will serve as the creative leader for our advertising initiatives.

• Oversee the entire process from the initial hook to the final performance assessment.

• Take ownership of the customer funnel rather than focusing solely on isolated copywriting tasks.

• You approach customer journeys with a comprehensive mindset — from the first impression to the final purchase.

• You are well-versed in landing pages, advertorials, listicles, VSLs, Meta ads, and UGC scripts, understanding what is effective on Meta, Google, and native platforms — and the reasons behind it.

• You create concepts and write scripts tailored for Meta and YouTube that are driven by hooks and validated through testing, not mere guesswork.

• You draft creative briefs that allow editors and UGC creators to work autonomously.

• You analyze creative performance via the Ads Manager, draw insights, and prepare briefs for subsequent iterations.

• You strategize creative rotations and establish a scalable testing process.

• You communicate with individuals, not just personas.

⛳️ Requirements

• 3–4 years of experience as a Creative Strategist specializing in performance creative or direct-response, ideally within DTC e-commerce.

• Proven track record of measurable results. You can provide specific metrics.

• Campaigns you have managed and copy that has demonstrated significant conversion rates.

• Established success with Meta video advertisements (VSLs, UGC-style, hook testing).

• A strong grasp of sales psychology. AIDA serves as your starting point, but not your destination.

• You are knowledgeable about hooks and storytelling frameworks (PAS, DIC, Before/After) and understand when to effectively utilize scarcity, urgency, and social proof — and when to omit them.

• Proficient in utilizing AI tools within your workflow.

• Excellent command of the German language. Your writing resonates like a personal letter to a close friend — not a generic package insert.

• A proactive attitude. You do not wait for briefs to take action.

🏝️ Benefits

• Compensation based on performance. Those who excel earn above-average salaries. Period.

• True ownership. Complete responsibility for the creative process.

• Your decisions directly influence your results.

• Direct access to the founder.

• Efficient communication, quick decisions, and no lengthy approval processes.

• 100% remote work with no strict 9-to-5 hours. You set your own schedule.

• A small team with flat hierarchies. You contribute to building rather than just managing.