Senior Media Buyer, Planner

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Design and implement comprehensive paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast platforms.

• Strategically plan, negotiate, purchase, place, and enhance advertising campaigns to maximize audience engagement, reach, and return on investment.

• Create audience segmentation and targeting strategies leveraging demographic, behavioral, geographic, and market insights.

• Track campaign performance and consistently refine media placements based on performance metrics and analytics.

• Evaluate and report on campaign outcomes, encompassing impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall effectiveness.

• Generate executive-level reports and presentations for federal stakeholders.

• Work collaboratively with communications, creative, analytics, and program management teams to ensure effective campaign execution.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Business, or a related discipline.

• At least eight (8) years of experience in media buying, media planning, digital advertising, integrated marketing, or strategic communications.

• Proven experience in managing multi-channel paid media campaigns.

• Strong skills in analytical reporting, budgeting, and optimizing campaigns.

• Experience with audience targeting, geo-targeting, media analytics, and performance assessment.

• Highly Desired Qualifications

• Experience in supporting communications initiatives related to Veterans, military, healthcare, behavioral health, public health, or suicide prevention.

• Experience managing large-scale federal communications campaigns and media buys exceeding $1 million.

• Familiarity with audience segmentation, impression verification, media compliance, brand safety, and fraud prevention measures.

• Experience in developing campaigns directed at Veteran and active-duty military communities.

🏝️ Benefits

• Health Care Plan (Medical, Dental & Vision)

• Retirement Plan (401k, IRA)

• Terms apply to Benefit Packages, depending on scope.