Senior Media Buyer – Performance, DTC

This is a fully remote position, open to applicants in United States.

📋 Description

• Monitor campaign performance and pacing continuously, taking prompt action when issues arise.

• Conduct daily optimizations: modify budgets, pause underperforming elements, and initiate new tests.

• Implement a systematic creative testing process to identify scalable advertisements.

• Maintain clarity and consistency in naming conventions and automated rules.

• Collaborate closely with the creative team, providing insights on performance to inspire new concepts.

• Deliver weekly reports on spending, CPA/ROAS, and testing outcomes.

⛳️ Requirements

• Over 5 years of experience buying Meta ads at a significant scale — you have personally managed budgets exceeding $100K/month (preferably $250K+) in DTC e-commerce with purchase objectives.

• Profound understanding of attribution mechanics: 7DC vs. 1DC, conversion lag, and the potential misleading nature of intraday ROAS figures.

• Practical experience with structured creative testing (1-1-X, ABO signal isolation, CBO scaling) and Advantage+ Shopping.

• Proficiency in building or managing Meta Automated Rules.

• Strong discipline: you document your decisions, adhere to your responsibilities, and advocate for changes during the weekly review process — not spontaneously.

• Proficient with spreadsheets: capable of pacing calculations, CPA/ROAS modeling, and threshold formulas.

• Nice to have: Experience with whitelisting/spark ads and creator UGC pipelines at scale.

• Experience in scaling a brand-new account from zero to six figures per month.

• Familiarity with CAPI, post-purchase survey attribution, or MMM-lite triangulation.

• Background in consumer beverage, food, or wellness industries.

🏝️ Benefits

• None specified