Senior Media Buyer – Paid Acquisition

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Structure, launch, manage, optimize, and scale Meta Ads and Google Ads campaigns.

• Develop acquisition strategies for prospecting, remarketing, and reactivation.

• Optimize targeting, Custom Audiences, Lookalike Audiences, and remarketing audiences.

• Identify winning campaigns, audiences, and creatives, directing investments for maximum efficiency.

• Ensure a consistent volume of new paying customers through paid media.

• Conduct A/B testing of creatives, audiences, offers, formats, placements, and strategies.

• Monitor CPA, CTR, CPC, CPM, conversion rates, and the volume of paying customers.

• Diagnose performance drops and address their underlying causes.

• Collaborate with Creative to develop and iterate on data-driven creatives.

• Document results, insights, and decisions made during campaigns.

• Manage the media budget according to the approved budget and target CPA.

• Analyze CPA/CAC by campaign and channel using Martech/BI tools.

• Maintain healthy operations of ad accounts and Business Managers.

• Monitor rejections, restrictions, and interruption risks.

• Support the setup and maintenance of accounts, integrations, and tracking.

• Analyze media data, trends, opportunities, and risks.

• Keep an eye on competitors and conduct benchmarking.

• Present results, insights, and next steps during performance meetings and monthly reviews.

• Collaborate with Growth, Martech/BI, Creative, and Finance/Treasury teams.

⛳️ Requirements

• Solid experience as a Media Buyer, Performance Marketing specialist, Paid Media, or similar roles.

• Proven hands-on experience with Meta Ads and Google Ads.

• Experience in managing performance campaigns focused on acquisition and conversion.

• Knowledge of the acquisition funnel, audience segmentation, remarketing, Lookalike Audiences, and Custom Audiences.

• Experience with A/B testing, campaign optimization, and performance analysis.

• Strong command of paid media metrics, particularly CPA, CAC, CTR, CPC, CPM, and conversion rates.

• Ability to manage media budgets and make scaling decisions based on data insights.

• Analytical mindset, results-oriented, and comfortable working with performance targets.

• Capability to work autonomously, prioritizing tasks and making decisions without constant supervision.

• Preferred: experience in high-scale media operations; environments with platform/ad policy restrictions; tracking, attribution, and measurement tools; acquisition in subscription, dating, entertainment, or marketplace industries; management of multiple accounts; experimentation and documentation processes; leadership in Paid Media/Performance Marketing.

🏝️ Benefits

• Opportunities for professional development and growth.

• Collaborative and dynamic work environment.

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.