Senior Media Buyer – CTV/OTT

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement a detailed strategy for introducing the brand on FAST (Free Ad-Supported Streaming TV) platforms.

• Assess the effectiveness of the existing TV network mix and offer actionable insights for prompt enhancement.

• Strategically plan, purchase, and optimize local and national TV, encompassing broadcast, cable, and syndicated inventory.

• Conduct OTT/CTV/streaming purchases through DSPs and direct publisher partnerships.

• Oversee and fine-tune campaigns daily, focusing on response, CPL, CPC, and ROI metrics.

• Recognize underperforming inventory and adjust strategies in real-time.

• Negotiate pricing, added value, and premium placements with stations, networks, and streaming inventory providers.

• Lead and manage administrative support for trafficking, reporting, pacing tracking, clearance verification, and delivery monitoring.

• Collaborate with internal creative and analytics teams to enhance messaging, track attribution, and elevate campaign performance.

⛳️ Requirements

• Over 5 years of practical experience in local and national TV media buying.

• Established expertise in OTT/CTV/streaming acquisition.

• Direct involvement in legal advertising, covering SSD, PI, Mass Tort, MVA, or similar high-intent sectors.

• A data-driven approach centered on response metrics.

• Proven success in direct negotiations with stations and vendors.

• Capability to act swiftly while maintaining accountability for results.

• Experience in directing or managing media support personnel.

• Significant experience in DRTV or high-frequency/low-cost inventory purchasing.

• Comprehensive understanding of TV/streaming attribution methodologies, including call tracking, view-through, and matched-market testing.

• Advanced skills in Excel and dashboard reporting.

• A Bachelor's Degree in Marketing, Advertising, or a related field is preferred.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and flexible work arrangements.

• Opportunities for professional development and growth.