Senior Measurement & Ad Operations Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Tracking & Infrastructure

• Design and maintain tracking solutions for both client-side and server-side (GTM web/server containers, dataLayers, Conversions APIs—Meta CAPI, Google Enhanced, TikTok Events API)

• Take ownership of GA4 implementation and oversee comprehensive tag quality assurance

• Diagnose tracking issues across self-serve and programmatic platforms

• Proactively adapt architecture to stay ahead of privacy developments (iOS updates, cookie phase-out, consent mode)

• Reporting & Insights

• Manage reporting architecture, dashboards, and automated data retrieval (paid, CRM, web analytics)

• Develop and enhance AI-assisted reporting workflows and oversee connector tools (Supermetrics, PowerMyAnalytics)

• Lead performance reporting and trend analysis for both clients and internal stakeholders

• Measurement Strategy & Attribution

• Establish measurement strategies and standards that Northern applies across client accounts and internally

• Manage attribution modeling (multi-touch, data-driven) and incrementality testing (geo holdouts, conversion lift)

• Act as Northern's liaison for external MMM consultants; verify inputs and outputs

• Convert results into recommendations for media budget and channel allocations

• Serve as the measurement expert during client discussions and identify opportunities to broaden services

• CRM & Data Integration

• Create and maintain connections between CRM/first-party data and media platforms (Customer Match, Meta Custom Audiences/CAPI, offline conversions)

• Implement data hygiene and refresh processes to ensure audience accuracy and conversion signals

• Data Feeds & Paid Media Ops

• Oversee data feed setup, management, and optimization across accounts; resolve disapprovals and rejections

• Monitor budget pacing through dashboards and alerts

• Develop ad scripts and rules-based automation to minimize manual maintenance

• Paid Media Management

• Direct daily operations of one or more paid media accounts (primarily Meta and Google Ads)

• Propel client success by initiating data-driven campaigns and executing real-time optimizations

• Mentorship & Growth

• Identify process gaps and create scalable measurement and tracking workflows

• Shape team-wide standards, tool selections, and best practices; mentor team members on technical outputs

• Promote the adoption of tracking and reporting standards throughout the paid media team

⛳️ Requirements

• Core Experience (5-8+ years)

• Experience in paid media, ad operations, marketing analytics, or measurement with direct responsibility for tracking and reporting infrastructure.

• Technical Expertise

• Proficiency in Google Tag Manager (including server-side containers, dataLayers, UTM governance, HTML/JavaScript, and fundamental server/cloud concepts)

• Knowledge of server-side APIs (Meta CAPI, Google Enhanced Conversions, TikTok Events API)

• Competence in SQL and dashboarding tools (Looker Studio, Tableau, or similar)

• Required fluency in GA4; familiarity with Adobe Analytics is a bonus

• Platform & Channel Knowledge

• Broad understanding of Meta, Google Ads, TikTok, LinkedIn, Snapchat, Reddit, and programmatic/DSP contexts

• Familiarity with CRM/first-party data integration with media platforms

• Measurement & Analytics

• Experience with at least one MMM or advanced measurement platform (Northbeam, Triple Whale, Measured, Recast, Prescient AI, Rockerbox) or experience building in-house MMM

• Ability to design or interpret incrementality tests (geo holdouts, conversion lift studies)

• Education & Certifications

• Degree in marketing, advertising, web development, computer science, or equivalent professional experience

• Additional platform certifications are advantageous: GA4, Google Ads, Meta Blueprint, Google Tag Manager

🏝️ Benefits

• Comprehensive benefits package, including a Health Spending Account

• Wellness Program & LifeWorks Employee Assistance Program

• Fitness Reimbursement Program

• Veterinary Care Program

• RRSP Matching

• Profit-Sharing

• Performance Bonuses

• Abundant opportunities for professional growth

• Enjoy delicious meals and participate in company social events

• Complimentary onsite parking

• Referral Bonus Program

• Flexible work environment that allows you to work where and when you are most productive

• Financial support for home office setup